Airlines, hotels, tour operators and rail providers, among other segments of the travel industry, are focusing on having the right presence across multiple channels. More importantly, they are looking at how they can deliver a consistent and seamless user experience across their websites and mobile apps so that travellers can view, search and book their trips seamlessly, even when those steps are performed on various devices. Clearly a responsive designed, mobile optimised website is the prerequisite mechanism to achieve this consistency. This article outlines four things to consider in your company's mobile strategy in order to fine-tune the customer's experience:
- Go for the swipe, pinch and tap.
- Location, location, location.
- Go further together.
- Purchase on the go.