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Consumer trends and news curated by Tourism Australia
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The click is dead - all channels lead to mobile

The click is dead - all channels lead to mobile | The Insight Files | Scoop.it

Airlines, hotels, tour operators and rail providers, among other segments of the travel industry, are focusing on having the right presence across multiple channels. More importantly, they are looking at how they can deliver a consistent and seamless user experience across their websites and mobile apps so that travellers can view, search and book their trips seamlessly, even when those steps are performed on various devices. Clearly a responsive designed, mobile optimised website is the prerequisite mechanism to achieve this consistency. This article outlines four things to consider in your company's mobile strategy in order to fine-tune the customer's experience:

 

  1. Go for the swipe, pinch and tap.
  2. Location, location, location.
  3. Go further together.
  4. Purchase on the go.
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Chinese outbound travellers confirm preference for mobile web over apps 

Chinese outbound travellers confirm preference for mobile web over apps  | The Insight Files | Scoop.it

Hotels.com's Chinese International Travel Monitor shows that online travel agents are the dominant booking channel for overseas trips from China. The results are based on the responses of 3,000 Chinese residents, aged 18-54 years who had travelled overseas in the past 12 months. OTAs are the favoured option for nearly three in four of Chinese travellers, according to the report, with hotel direct accounting for 16% and offline travel agents 10%. A further breakdown shows the dominance of mobile-enabled websites over apps for OTA and hotel bookings with desktop also outperforming apps. Find out more.

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Out of the way tourists, Indians are exploring their own cities

Out of the way tourists, Indians are exploring their own cities | The Insight Files | Scoop.it

Indian OTA Cleartrip has found that most customers of its recently-launched activities channel are people looking to do more in their own city. See the infographic above for more detail. Download it here.

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Three quarters of travellers will research trips via mobile in 2016

Three quarters of travellers will research trips via mobile in 2016 | The Insight Files | Scoop.it

Mobile devices will continue to eat away at desktop's share of travel bookings for at least another four years - accounting for almost a third of online transactions in 2015. Figures from eMarketer indicate that combined mobile and tablet transactions in the US will hit 51.8% in 2016, up from 43.8% in 2014. The research house estimates that the decline of desktop bookings will continue until at least 2019, as consumers become more comfortable using mobile devices. Some 62% of leisure travellers will research a trip on a mobile device in 2016, up by 26% on 2015, with the figure expected to rise again to 73% in 2016. Find out more.

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Panos Fotiadis's curator insight, January 5, 2016 3:31 AM

Mobile devices will continue to eat away at desktop's share of travel bookings...

Eve-Line Boulle's curator insight, January 7, 2016 7:55 AM

"Mobile devices will continue to eat away at desktop's share of travel bookings for at least another four years - accounting for almost a third of online transactions in 2015."

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One in every five dollars spent on travel now coming from mobile

One in every five dollars spent on travel now coming from mobile | The Insight Files | Scoop.it

Mobile continues to drive more bookings in travel, with one in five dollars now coming from the channel, according to Adobe Digital Index. This is according to a new report from Adobe, called the Digital Index, which features a massive analysis of data, looking at over 15 billion visits to major U.S. travel, airline and hotel sites between 2013 and 2015. The team also analysed over three million social media mentions and spoke with 1,000 U.S. consumers to determine how the travel industry is faring with consumers. Summer travel is pegged to be at $65 billion online on travel between Memorial Day and Labour Day, which comes in at 7% more than last year. As far as the bookings coming in at 20% from mobile (smartphones and tablets), this number is up over 6% from the previous year.

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The mobile majority in travel

The mobile majority in travel | The Insight Files | Scoop.it

There is a clear mobile majority in travel across all demographics for the first time ever, says the latest Travel Technology Survey from Phocuswright. The report, which covered habits in 2014, found that smartphone penetration has reached the majority in all demographics, with 76% of those aged 55-64 and 58% of those 65 and older owning a smartphone. This milestone heralds the achievement of the true mobile majority - travel brands can now count on nearly all travellers to have access to a smartphone. Tablets are also more popular than ever, with 6 out of 10 travellers now possessing one, up from 44% in 2013. Laptops remain less popular than smartphones among travellers, with 79% likely to own a laptop compared with the 87% that own a smartphone. Click here to learn more.

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In a nutshell: branded content (in mobile)

Content is what we really want - Entertainment, Excitement and Education. On any screen, anytime. The pace of change in the advertising and technology landscape is accelerating and new engagement techniques and formats continue to evolve rapidly. Content and it's fluidity should be curated to ensure it's most wanted. This presentation outlines Chris Schaumann's - Global Vice President at Nokia Global Marketing - view on the latest technology trends and examples for a more digital content powered marketing paradigm.


Via Fred Zimny, Andrea Rossi, Soraia Ferreira, Ph.D.
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There’s a new silent traveller in town

There’s a new silent traveller in town | The Insight Files | Scoop.it

Learn more about this new breed of travel shoppers who care about what's in their pocket - and it's not their wallet. They’re known as the Silent Traveller, the “mobile-first” travel consumer. These are consumers who don’t just use their mobile devices to research and book hotels, but they also turn to them first to solve any problems they encounter when travelling. This is something that usually falls into the domain of the hotel customer service staff – but not for these travellers. This new Silent Mobile Traveller, as documented recently by Skift, can be summed up in just a few words: self-reliant but extremely mobile-dependent. Click here to learn how to target this digitally-savvy traveller.


Via Luis Costa, Wendy Forbes
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New ad platform targets mobile users by scouring social media

New ad platform targets mobile users by scouring social media | The Insight Files | Scoop.it

Mobile advertising is about to become a lot more personal.

Pasadena technology company UberMedia has launched a mobile advertising platform that tracks publicly available information provided by smartphone users on their social media channels and then offers them ads based on their interests and habits.

UberAds scours sites such as Twitter, Pinterest and Instagram for clues about mobile device users. For example, the platform can send movie trailers to users who have tweeted frequently from a movie theater, indicating they’re probably film buffs. People who pin lots of photos of food and tweet about dining out are more likely to receive restaurant-related ads.

 

Users will also be targeted by GPS location tracking: Those who were tracked as being at a car dealership, for example, could receive advertisements for new cars and accessories. Someone who is in an area where it’s heavily snowing could see ads for snow tires.

Time of day also becomes a factor: Brands that cater to a lunch crowd, for example, will see their ads displayed during the noon time frame.

Brands including BMW, H&M, Macy’s, McDonald’s and Pizza Hut have signed on. Many have already seen significant increases in click-through rates, said Bill Gross, founder and chief executive of UberMedia.

 

Read more: http://www.latimes.com/business/technology/la-fi-tn-mobile-ads-uberads-20130521,0,4129912.story

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Back to basics – Four essentials for any mobile travel strategy

Back to basics – Four essentials for any mobile travel strategy | The Insight Files | Scoop.it

Believe it or not, people today are more dependent on our phones than even our wallets - indeed some research says that 70% of people who used a smartphone believe that losing their mobile phone would be worse than misplacing their wallet.

 

If indispensable even in familiar surroundings, our phones become that much more critical when travelling in new places.

Indeed, travelers have come to heavily rely on their mobile phones for assistance throughout the entire travel process. From the planning and booking stages, all the way to the last day of the trip, travelers depend on their phones for an array of functionalities: like exploring maps and local activities.

 

Studies show that 84% of people use their smartphones to view maps and 67% use their device to research local activities, restaurants and shows.

As travelers continue to eagerly integrate mobile into every stage of their journey, travel companies must establish a strong presence on mobile, offering a tailored experience that works to eliminate the stresses and uncertainties associated with travel.

So let’s examine four aspects of mobile that travelers have come to depend on and how travel companies can best incorporate such features into their mobile strategy:


Read more at http://www.tnooz.com/2013/05/03/news/back-to-basics-four-essentials-for-any-mobile-travel-strategy/#OSxVF5mJYrf7SBIQ.99

 

 

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Travel Apps: How to Make Your Smartphone a Smarter Travel Companion

Travel Apps: How to Make Your Smartphone a Smarter Travel Companion | The Insight Files | Scoop.it

The days of the unplugged vacation are long gone; more than ever, travelers of all ages pack their smartphones when they hit the road.


At least that's what analyst
Peter Yesawich of MMGY Global found in his annual survey of frequent travelers. More than half of the Americans interviewed, all from households with an income over $50,000, brought smartphones with them on trips, he says, and 21 percent brought several devices. His conclusion? The group he calls the digital elite appears to be growing.

Even so, not everyone needs a smartphone overseas. If you are taking a tour or cruise where most of your itinerary is already planned, you might feel more relaxed if you leave your phone at home. But for travelers taking a more independent path, there are advantages to having your smartphone by your side (just make sure you will have Wi-Fi or an international data plan that fits your budget). We've outlined a few useful apps below.

Booking
Most popular travel websites, such as TripAdvisor, Priceline, Hotels.com and Kayak, have free smartphone apps and mobile-enabled websites. The HotelTonight app sells heavily discounted rooms that, as the name suggests, are available that night; you have to wait until noon to use it.

Airbnb and Couchsurfing-services that allow you to rent rooms in people's homes-also have smartphone apps. Keep in mind that you're working with a person, not a company, so give yourself a few days for back-and-forth emails before you need the room.

Checking in
The free apps offered by airlines are becoming more sophisticated all the time. Most allow you to check in, access a mobile boarding pass, keep track of your baggage and view your mileage account. United even allows elite flyers to monitor the upgrade list.


Other aviation apps include FlightTrack, which shows you when flights are coming in (both free and paid versions are available); Next Flight ($2.99, Apple; $3.99, Android), which brings up all of the flights that are available that day on your route (very handy if you
experience delays or you want to take an earlier flight); and Skyscanner (free), which shows you timetables for all flight routes.

Organizing
Remember when travel meant carrying printouts of all your confirmation numbers? If you're still shuffling through sheaves of paper, consider downloading the TripIt app, which keeps all your travel plans in one place. When you receive a confirmation email for your flight or hotel, you forward it to the company, which organizes it on your account. Frequent travelers won't leave home without it (free, with ads or $3.99).

Finding destinations
Another space saver, the best mobile destination guidebooks have offline maps so you can use them without getting charged for data. Oh, Ranger! helps its users find federal, state and local parks, while Swim Guide locates pools, lakes and nearby recreation areas. Yelp boasts bar and restaurant reviews in almost every city, from a younger (and snarkier) point of view. OpenTable allows you to make reservations on the fly.

 
Keeping in touch
Even though you have your smartphone with you, there's no reason to use it to make a pricey international call. A web/WiFi app such as Skype or FaceTime can be the cheapest way to callhome. Skype calls are free when you are contacting other Skype users, and it's inexpensive to call a non-Skype number. FaceTime is a good choice for a family of Apple users.

Using social media
In Yesawich's survey, he found that nearly half of travelers in their 30s or younger say they post photos on Facebook and other social networks to "make friends jealous." For the social media butterfly, apps for Facebook, Twitter, Pinterest and Instagram are nonnegotiable.

Staying on budget
Bills keep coming, even when you're away from home. Many banks and credit card companies have their own apps, so you can check your balance, transfer funds and pay bills. Other apps can help find deals and low prices as you're traveling. GasBuddy, for example, tracks gasoline prices.

Miscellaneous
Some smartphone apps don't fit into a specific category but are useful nonetheless: Daylight, an app that shows sunrise and sunset times for wherever you are; Night Sky, an astronomy app; and Tides (predictions for tides and currents). Read menus in low light with Flashlight. And Tipster not only calculates tips and bill splitting, it offers tipping guidelines for different countries.

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Mobile devices to outnumber humans this year

Mobile devices to outnumber humans this year | The Insight Files | Scoop.it

There will be more internet-connected mobile devices such as smartphones and tablets than people in the world before the end of the year, according to new research.

 

A growing category will be internet-connected monitors for "smart metering", video surveillance, maintenance, building automation, healthcare and consumer electronics – a class of device known as "machine-to-machine" (M2M) systems that communicate directly to other computers over the internet without the mediation of humans.

 

The rapid growth in connected devices will put the existing internet infrastructure under increasing strain. 

 

The forecast by networking giant Cisco said the growth in the use of smartphones and tablets will see more than 7 billion – the world's current population – in use, with huge growth in use in Asia, the Pacific and Africa.


Read more: http://www.smh.com.au/digital-life/mobiles/mobile-devices-to-outnumber-humans-this-year-20130208-2e26g.html#ixzz2LJqMNne1

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Marketers cannot simply tick off the mobile box, Google warns

Marketers cannot simply tick off the mobile box, Google warns | The Insight Files | Scoop.it

Google has urged marketers to prioritise multi-screen this year as the internet giant releases new research painting a picture of weekend smartphone use.

 

Mobile and tablet search queries have grown by 138% since last year and 74% of Australians with a smartphone will not leave home without it, according to Google data.

 

Read more: http://www.bandt.com.au/news/digital/marketers-cannot-simply-tick-off-the-mobile-box-go

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Think with Google: Mastering mobile

Think with Google: Mastering mobile | The Insight Files | Scoop.it

By 2021, an expected 6 billion people will have access to the internet and most of them will be accessing it through a smartphone. Every day around 3.4 million people get their hands on a new internet-connected mobile device. To help advertisers better understand the best practices in mobile UX and site speed, Google undertook a project to benchmark 316 mobile sites in the travel, retail and finance verticals across Europe. Usability and speed are essential to a positive customer experience, with 30% of consumers expecting a one second or less page load, with 18% expect instant page load. Find out more.

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Majority of travellers claim they prefer booking on a mobile device

Majority of travellers claim they prefer booking on a mobile device | The Insight Files | Scoop.it

Is mobile search and booking really at the point where consumers prefer it to a tablet or desktop device? It appears so, according to results from an Opera Mediaworks survey conducted with American travellers this year. 51 per cent of those polled said they preferred a mobile device as their digital platform of choice. 66 per cent said they preferred the mobile device for when they are at the research phase of a trip. This isn't just how they search or book - this is what they actually prefer to do, with 85 per cent of travellers using a mobile device to book travel activities. Find out more.

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Panos Fotiadis's curator insight, August 30, 2016 2:32 AM
The mobile domination era has arrived
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6 mobile learning trends for 2016

6 mobile learning trends for 2016 | The Insight Files | Scoop.it

This article outlines some of the top Mobile Learning Trends that you may want to watch out for this upcoming year. These include:


  1. Farewell flash, hello HTML - HTML is accessible on all platforms, devices and browsers, so is forecast to gradually take the reins from its Flash predecessor.
  2. Big Data applications - Big Data gives you the opportunity to examine learner preferences and improve your overall mobile training strategy.
  3. Responsive design - A responsive Learning Management System modifies the placement of the images, text blocks and layout based on the device, ensuring every learner receives the same experience.
  4. Wearable tech - Instead of sitting through a sales training presentation, employees can now interact with virtual customers and learn every step in the transaction process by using an augmented reality device.
  5. Moment of need mobile support - Mobile support is an invaluable tool for organisations with a distributed workforce.
  6. Geo-location: Gives you the chance to deliver relevant online training to your global audience.


Find out more.

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What hospitality execs think about millennials, mobile and mergers

What hospitality execs think about millennials, mobile and mergers | The Insight Files | Scoop.it

Behind every hotel CEO contemplating millennials, mobile and mergers and acquisition activity is undoubtedly a leader of a hospitality advising company coaching CEOs on how to best tackle these opportunities in the workplace and in the guest room.


This Skift article outlines key thoughts from four hospitality executives who addressed hotel industry issues during a June press conference at the NYU International Hospitality Industry Investment Conference in New York City. Find out more.

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Time for the communicative airport to take flight

Time for the communicative airport to take flight | The Insight Files | Scoop.it

Today's travellers now expect airports to keep them informed through mobile technology – before, during and after their trip. Of the more than 2,000 travellers FlightView surveyed, 93% said they want airports to push alerts to them on important day-of-travel information. While travellers still value and look to flight boards at the arrival and departure times and gate information, what they value most is consistent and proactive information pushed to their mobile devices throughout the day of travel. Specifically, of the travellers surveyed:


  • 84% expect airports to keep them updated on their flight status.
  • 79% want updates on security wait times.
  • 48% would value updates on traffic delays.
  • 38% want to be kept updated on the weather at their destination city.
  • 24% want updates on parking capacity.
  • 16% would value being sent information on available airport amenities.


Find out more.

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How travel compares to other industries for mobile use and transactions

How travel compares to other industries for mobile use and transactions | The Insight Files | Scoop.it

Analysis of over 3,000 ecommerce brands has shone a light on how the travel sector shapes up against other verticals for mobile shopping. The report released by Criteo estimates that just under a third of all e-commerce transactions, across all industries, are now coming via mobile devices, with the US expected to hit around 50% soon. The travel category in particular has mobile accounting for around 27% of e-commerce transactions, slightly ahead of sporting goods and marginally below fashion and luxury items. Click here for the complete report.


Via ALBERTO CORRERA, Andrea Rossi, Soraia Ferreira, Ph.D.
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Max Rocca's curator insight, December 12, 2014 4:09 AM

interessantissima analisi

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Mobile: the future of travel

Mobile: the future of travel | The Insight Files | Scoop.it

The 2014 Expedia Mobile Index was conducted among 8,856 employed adults across 25 countries, with the aim of uncovering mobile behaviours, trends, and preferences among travellers. The study found that people are becoming increasingly dependent on their mobile devices (phone, tablet, wearable devices, etc.). Unsurprisingly, 97% of business travellers bring along at least one device on each trip, however notably, nearly the same number of leisure travellers—94%—said they do the same.

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Hotel Brands Can Do Better With Mobile Booking

Hotel Brands Can Do Better With Mobile Booking | The Insight Files | Scoop.it
A new report suggests that prestige hotels are missing opportunities to better compete with online travel agencies like Priceline and TripAdvisor when it comes to mobile booking.

Via Wendy Forbes
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Millions of social mentions bring the crowd to trip planning

Millions of social mentions bring the crowd to trip planning | The Insight Files | Scoop.it

Recommendations from friends, user generated content, guest reviews, curated content, city-specific guides…the trip-planning process can be overwhelming.

Where to start, how to gather and what to do with all that information when you need it the most: on the ground, wandering around the actual destination being researched.

Suggestme.com, which launched today, has taken a bite out of this juicy info-apple.

By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city. Users can see the pulse of a city from the perspective of social media posts, and then can pick and choose their favorites to export to mobile, desktop or print.


Read more at http://www.tnooz.com/2013/05/02/tlabs/millions-of-social-mentions-bring-the-crowd-to-trip-planning/#hRMyFRzRfHBsk6sc.99
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Lack of functionality remains barrier to mobile flight booking adoption

Lack of functionality remains barrier to mobile flight booking adoption | The Insight Files | Scoop.it

Flight information service FlightView has compiled the results of its latest survey, showing that lack of functionality and inferior interfaces are the main barriers to wider adoption of mobile booking.

The survey was pushed to users of FlightView’s Android and iPhone apps, and received reponses from 3,186 travelers.

While the results are not from a broad swath of travelers – focused entirely on mobile users of the FlightView app – the results show a lack of satisfaction of current mobile functionality when it comes to flights.

By asking current mobile-centric travelers using FlightView to follow and track flights, the sample size is more likely to have a developed understanding of other existing mobile offerings.


Read more at http://www.tnooz.com/2013/04/29/news/lack-of-functionality-remains-barrier-to-mobile-flight-booking-adoption/#1CZq9yH73gFfZ3bO.99

 

 

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Simple Recipe for a Successful Mobile Marketing Strategy Community

Simple Recipe for a Successful Mobile Marketing Strategy Community | The Insight Files | Scoop.it

When it comes to mobile marketing, not all strategies are created equal. While many brands have attempted to connect with users through a mobile device, not all have been successful.  The following guide offers everything you need to know to create a successful mobile marketing campaign.

Read more at http://www.business2community.com/mobile-apps/simple-recipe-for-a-successful-mobile-marketing-strategy-0440352#5k0ytAe20wlWMPFB.99

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Matmi's curator insight, March 28, 2013 8:04 AM

Point number 4 could not be more true. Having a mobile app developed can revitalise a business's mobile marketing. A business can interact with its customers easily, advertise new products, offer discount codes and promotions all at the touch of a button - if anything it makes both the business and the customers lives easier! Not only that , an app can also bring great ROI too.

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Race on for intuitive mobile travel apps - Mobile Commerce Daily

Race on for intuitive mobile travel apps - Mobile Commerce Daily | The Insight Files | Scoop.it

The wealth of consumer data continues to build behind the scenes in the travel industry as consumers freely share personal information via online forms, social networking, customer service interactions and other digital communications.

As a result, travel organizations are being challenged to make better use of both historical and real-time data, significantly improve usability and open up previously closed silos that existed between various sectors when developing mobile applications.

The sharing of customer data is set to create more intuitive industry conversations this year to the benefit of travelers and developers alike.

As demand for more personalized services persists, how this data is applied and individually customized for mobile travel applications will be a key factor in determining which travel apps soar and which plummet in 2013.

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