The Insight Files
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Consumer trends and news curated by Tourism Australia
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Consumers across Asia Pacific turn to their mobiles in moment of need

Consumers across Asia Pacific turn to their mobiles in moment of need | The Insight Files | Scoop.it

How are consumers across APAC turning to their smartphones in their moments of need for information and inspiration? Google has partnered with IPSOS and TNS to learn more about Asia Pacific consumers' intent-rich moments when they turn to their smartphones to learn, discover or buy something. Among the key findings include:

 

  • Singapore has the highest smartphone penetration in APAC.
  • India has the second largest base of Internet users around the globe.
  • Indonesia is stated to become the largest e-commerce market by 2025.
  • South Korea has seen a dramatic jump in the number of people who own smartphones.
  • In Japan, more searches happen on mobile than on desktop.
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Expedia/Egencia study reveals global differences in mobile behaviour

Expedia/Egencia study reveals global differences in mobile behaviour | The Insight Files | Scoop.it

Expedia and Egencia have released the results of a global study of mobile-device-related behaviour and preferences among travellers in North America, South America, Europe and the Asia Pacific. The study has revealed the deep dependence that modern travellers have on their mobile devices, with 94% of people worldwide bringing at least one mobile device on leisure holidays, and 97% bringing at least one device on business trips.

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