The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Are travellers really using mobile to act on impulse?

Are travellers really using mobile to act on impulse? | The Insight Files | Scoop.it

Switchfly conducted a study among more than 2000 American adults aged 18+, of who 67% own and use a smartphone. The study found that among this demographic of smartphone users, 46% would book an impulse holiday based on a mobile alert/push notification. The 46% acting on impulse would book a trip if:


  • It's an amazing deal on a hotel and flight (31%)
  • It's perfect timing, they were already looking for a holiday (24%)
  • It's an all-inclusive deal (20%)
  • They have a group of friends willing to go with them (15%)
  • The destination is somewhere they have never been (14%)
  • They're feeling spontaneous (14%)


The study also found that 57% of respondents use their mobile phones to help plan a holiday - from researching destinations to booking flights and accommodation. Almost one-third use devices for destination research, while 27% use them to store boarding passes and other confirmation details and 18% use them for booking accommodation. Click here for more information.

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The state of mobile booking 2015

The state of mobile booking 2015 | The Insight Files | Scoop.it

How do top executives and mobile gurus in travel view the dramatic shift toward mobile that's under way and what does it mean for lookers, bookers and the bottom line? This Skift Trends Report traces some of the seminal shifts of 2014, from the dramatic rise in mobile bookings to same-day hotel booking trends and marketing trends that impact mobile development. This report features extensive Q&As with the respective mobile leads at Expedia.com and Trip Advisor who talk about topics ranging from app development and mobile payments to push notifications and conversion trends. Click here for more information.

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What top travel CEOs say about mobile booking habits

What top travel CEOs say about mobile booking habits | The Insight Files | Scoop.it

Skift interviewed 10 online travel agency and hotel CEOs, as well as an executive chairman to see what their companies are up to in terms of rolling out the next phase in mobile innovations. From dining reservations platform OpenTable to hotel-booker and review site TripAdvisor and La Quinta Inns & Suites, the CEOs of these companies and others are investing significant funds and people power into changing the way travellers use their smartphones and tablets to make trips more sleek and elegant. They are responding to the game-changing new ways consumers are using their mobile devices in order to provide new features and services to ease and speed various aspects of your planning and actual travel experiences. Click here to learn more about the future of consumer booking habits.

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