The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Mobile travel bookings quadruple since 2011

Mobile travel bookings quadruple since 2011 | The Insight Files | Scoop.it

The number of Australian travellers who booked any part of their last holiday via mobile internet last year (511,000 people, or 3.8% of Aussies 14+ who took a trip) was more than four times the number (121,000) who booked by this method in 2011. While it has a long way to go before it comes close to booking online via a computer, the latest findings from Roy Morgan Research suggest that booking part or all of your holiday via mobile phone is only going to become more common. Younger Australians are more inclined to use the method than those aged 50 or older: 7.2% of travellers aged between 18 and 24 and 6.3% of 25-34 year-old travellers booked at least part of their last trip via mobile internet, making them dramatically more likely than the average Aussie holiday-goer to do so. In contrast, just 2.6% of the 50-64 year-old bracket and a paltry 1.3% of the 65+ group booked their last trip via mobile internet.

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Mobile web beats apps when it comes to hotel bookings

Mobile web beats apps when it comes to hotel bookings | The Insight Files | Scoop.it

A study of 2,000 US smartphone owners has found they are more likely to book a hotel room using the mobile than an app. Millward Brown Digital produced the report and found that 44% of the sample had booked a hotel room in the past six months with 15% doing so using their phone. The total 'researching and booking' on their phone comes in at 22%. Nonetheless, desktop remains the dominant channel. The headline finding is that of those who do book using a phone, 29% prefer to use an app, 43% prefer the mobile web and 28% have no specific preference either way. People aged between 35-44 are the most likely to use a smartphone to book a hotel, while regular travellers are more likely to book via an app whereas occasional travellers will use the mobile web. Find out more.

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Panos Fotiadis's curator insight, January 5, 2016 3:29 AM

People aged between 35-44 are the most likely to use a smartphone to book a hotel...

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The World Cup led to a surge in mobile bookings for Latin America

The World Cup led to a surge in mobile bookings for Latin America | The Insight Files | Scoop.it

This summer's World Cup in Brazil offers some lucrative lessons for future large-scale sporting events looking to reach fans' wallets on the go. Latin America saw the largest seasonal increases for mobile bookings from January to June this year, coinciding with the FIFA World Cup and rising 42% during that time, 20% higher than the U.S. and 40% higher than where Europe ended in June. The findings come from a recent Criteo Travel Flash Report which examined more than 1000 travel websites' traffic for the first six months of 2014 and analysed 300 million bookings which had more than $150 billion in value. To view the full report, click here.

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Australia lagging behind on mobile bookings

Australia lagging behind on mobile bookings | The Insight Files | Scoop.it

Although more than 82% of Australians are connected, Australia is still lagging behind China, Japan and India when it comes to mobile travel bookings. A new report from travel insights firm PhocusWright showed that Australia is ahead of telecommunications infrastructure and connectivity, but the travel industry is not taking full advantage. Limited mobile-only deals and discounts have left travellers generally satisfied with the avenue of desktop and offline bookings. The report showed three in four Australian travellers researched and shopped online, while only three in 10 did the same thing on mobile. Ever fewer travellers actually booked on mobile - just 11%. Find out more.

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Mobile booking's gain on desktop around the world

Mobile booking's gain on desktop around the world | The Insight Files | Scoop.it

The growing number of travellers picking up their mobile devices rather than sitting at their desktop computers to book air travel or a hotel is a reality becoming more common each and every day. The percentage of mobile travel bookings have grown for the past six consecutive quarters while desktop bookings continue on a downward slope. The pace of mobile's rise varies region by region and new data shows travellers from the US and countries in the Asia Pacific region are converting on mobile more than those in Europe, the Middle East and Africa. From online travel agencies versus hotels' mobile websites to mobile app versus mobile web, Criteo asked more than 500 travel companies around the world what their growth rates look like for these cases and more. The data spans from early 2014 to the present includes analysis from over one billion travel bookings worldwide.

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Bradley Woods's curator insight, November 13, 2015 2:44 AM

The pace of mobile's rise varies region by region and new data shows travellers from the US and countries in the Asia Pacific region are converting on mobile more than those in Europe, the Middle East and Africa

Panos Fotiadis's curator insight, November 19, 2015 8:14 AM

The "Kingdom of...mobile" has arrived