Travellers start picking brands based on mobile services | The Insight Files |

A study has found that one in five travellers would always pick a travel brand over another if it meant they could have a better mobile experience. The analysis, conducted by Apteligent, carried out by way of a global survey of travellers, found around 70% would sometimes select a company if it had superior mobile capabilities. Only 9% never considered the mobile prowess of a brand based on its mobile provision. These data points align with other recently releases studies, in terms of the expectations that many consumers now have, such as that from TripAdvisor which found that over one-third of travellers wanted a hotel to offer mobile check-in. Core to what constitutes a good mobile experience can be found in three elements: load times for content and functionality (86%), simple payment process (71%) and easy navigation (63%). Find out more.