In a mobile-first world, people expect answers at their fingertips. They turn to the nearest device to make a decision, learn something new or get accomplished. In a mobile world, it's critical to understand your customer's context. Here, Google has collated new mobile trends and insights into what people are doing across screens.
- In a given day, 80% of consumers use a smartphone, with 57% using more than one type of device.
- Only 27% just use a smartphone; and only 14% just use a computer.
- Nearly 40% of people search only on a smartphone in an average day as they look to meet immediate needs.
- As a result of this shift, more Google searches are happening on smartphones than computers.