The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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How consumers use their devices

How consumers use their devices | The Insight Files | Scoop.it

In a mobile-first world, people expect answers at their fingertips. They turn to the nearest device to make a decision, learn something new or get accomplished. In a mobile world, it's critical to understand your customer's context. Here, Google has collated new mobile trends and insights into what people are doing across screens.

 

  • In a given day, 80% of consumers use a smartphone, with 57% using more than one type of device.
  • Only 27% just use a smartphone; and only 14% just use a computer.
  • Nearly 40% of people search only on a smartphone in an average day as they look to meet immediate needs.
  • As a result of this shift, more Google searches are happening on smartphones than computers.

 

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Travellers would rather take their mobile on a trip than a loved one

Travellers would rather take their mobile on a trip than a loved one | The Insight Files | Scoop.it

According to a Hotels.com survey of almost 10,000 leisure travellers around the world, travellers would rather take their mobile device on a trip than a loved one. The Expedia Inc-owned hotel booking site also discovered that consumers claim they are more spontaneous in their travel behaviour since they got their hands on a smartphone. For example, 42 per cent of respondents have booked a same-day hotel with their mobile, while the main activity for the American contingent in the results is comparing deals, followed by maps, weather, pictures and social media. Find out more.

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How to make the customer journey 100% mobile

How to make the customer journey 100% mobile | The Insight Files | Scoop.it

Mobile searches have surpassed desktop searches in Google, there are mobile users than desktop users in the USA and now mobile media consumption has outdone desktop consumption. With these statistics in mind, if your business is not providing a satisfactory mobile experience, it will miss out compared to competitors who are. This article lists ways of making your business' customer journey 100% mobile, including:


  • Start on site, making your website content mobile friendly.
  • Never forget newsletters, ensuring they are responsive and mobile friendly.
  • Cover brick and mortar - today the connection and opportunity between in-store and the mobile customer has evolved significantly.


While brands will prioritise different touch points, the customer won't discriminate. Find out more.


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Welcome to a new era for devices

Welcome to a new era for devices | The Insight Files | Scoop.it

Mobile devices have significantly grown in importance in the travel industry - strategically as well as physically. Tablets, smartphones, and now the hybrid phablets, are taking on PCs' functions from planning a trip to booking elements of the trip such as hotels and flights. eMarketer's latest forecast of digital and mobile travel reseaching and booking, predicts that 2015 will be a defining year for mobile. According to this study, 47% of all 2015 online travel research will be via mobile devices. The PhoCusWright US Online Travel Overview expects mobile travel bookings in the U.S. to reach $39.5 billion by 2015. Smartphones are taking over from tablets as the main mobile experience, with consumers preferring to browse on bigger screen phones. Click here for more information.

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Mobile trends for destination marketing, 2015

What are the key changes that we can expect from the technological landscape, that will have great effects on travel marketing? This presentation focuses on mobile technology, but looks at other important technological trends too, such as social media networks. Ideal for Destination Marketing Organisations and tourism marketers, click here to view the complete presentation.


Via Zac Woolfitt
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Serena McArter's curator insight, December 11, 2014 3:48 AM

the rise of the silent travelller

Daijie Huang's curator insight, December 11, 2014 9:35 AM

Mobile devices are becoming essential in traveling

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The true impact mobiles have on our travel behaviour

The true impact mobiles have on our travel behaviour | The Insight Files | Scoop.it

With almost a third of people booking trips via their mobile devices, just how does all this ‘screen time’ affect our mindset and behaviour while on holiday? Through its Mobile Travel Tracker study, Hotels.com has uncovered the true impact mobiles have on travellers' booking and travel behaviours, and has revealed that almost a third of all people book their trips on their mobiles. The study of 9.200 travellers across 31 countries looked at topics such as factors influencing booking, last minute booking behaviour and the unusual situations in which hotels were booked. Find out more.

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Mobile more important to travellers than deodorant

Mobile more important to travellers than deodorant | The Insight Files | Scoop.it

A comprehensive global study from Egencia and Expedia confirms that mobile devices are indispensable for leisure and business travellers alike. The Expedia/Egencia Mobile Index is based on a total sample of approximately 10,000 travellers, with 500 or so from 19 different countries. The top-line global finding is that a mobile phone is "the single most indispensable item travellers carry with them, ahead of their toothbrush, deodorant and driver's licence." This applies to business travellers and it is travellers from China, Thailand and Taiwan for whom their smartphone is most important. For leisure travel, the most used functions on a global scale are navigation, taking photos and engaging with social media. Travellers from South Korea, Malaysia and Thailand lead the way, respectively. Find out more.

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82% worry about mobile data charges overseas

82% worry about mobile data charges overseas | The Insight Files | Scoop.it

According to a new study by Serious Insights and Telestial Inc., six out of ten American travellers significantly change their behaviour and use of data while travelling, becoming less likely to respond right away to emails from work or family, participate in online meetings, use GPS for directions or perform other activities they take for granted back home. Much of the change in behaviour stems from fear of facing big cell phone bill charges upon returning home, with 82% of respondents worrying about the cost of using data while travelling overseas. Yet despite these worries, only 43% reported buying a SIM card on at least one trip abroad. The study surveyed 237 U.S. based international travellers in March 2015 and was supplemented with in-depth interviews.

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Smartphone milestone: half of mobile subscribers ages 55+ own smartphones

Smartphone milestone: half of mobile subscribers ages 55+ own smartphones | The Insight Files | Scoop.it

For the first time, a majority of U.S. mobile subscribers of all age groups own smartphones. In fact, 51% of mobile owners over the age of 55 now own smartphones, driving the growth in smartphone penetration to seven out of 10 Americans overall. Smartphone penetration continues to grow every day, with 85% of recent acquirers picking smartphones when purchasing new handsets. The majority of smartphones in the U.S. run Android OS (52%), and more than half of these were made by Samsung (29%). However, Apple remains the largest smartphone manufacturer, whose handsets are used by 42% of smartphone users in the U.S. Meanwhile, Nokia's market share doubled over the last year, overtaking Blackberry as more recent smartphone acquirers have chosen Windows Phone handsets, which now make up 3% of smartphones in the U.S.

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