Navigating the multi-device travel path to purchase | The Insight Files | Scoop.it

To better understand the role of mobile in a multi-device journey and how travel providers can better connect with the next generation of global travellers - via mobile app or m-site - Facebook commissioned consumer research company GfK to conduct a multi-method path to purchase study of 2,000 people aged 18+ across the Netherlands and Sweden who had recently booked a short-trip (2-4 days). The infographic above highlights the many opportunities for travel providers to connect with connected travellers throughout their journey.