The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Hotels' lessons for marketing to multi-generational travellers

Hotels' lessons for marketing to multi-generational travellers | The Insight Files | Scoop.it

Multi-generational travel already has a strong showing at hotels and destinations around the world and if the 80 million people who will be considered older Americans by 2020 are any indication, this market will undoubtedly continue to flourish. Preferred Hotels and Resorts released the results of its national survey on U.S. multi-generational travellers. The findings emphasise that even though hotels need to think of this market holistically, the way properties communicate with various generations should be differentiated. Millennials, for example, don't want to feel like they are being specifically marketed to. Grandparents are the ones largely paying for holidays but it is the millennials who are influencing where they are going. Still, there are some behavioural and booking similarities with both groups. Find out more. 

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Unique traveller profiles and continued growth in travel for 2015

Unique traveller profiles and continued growth in travel for 2015 | The Insight Files | Scoop.it

New research suggests that the travel sector will experience ongoing growth in 2015, with a varied clientele -- from multigenerational travellers to pet owners. This article lists some of the trends which are likely to characterise travel in 2015 - including the growth of multigenerational travel in the hospitality industry, reduced airfares, and new cruise growth driven by Europe and China. This research has been derived from a number of sources, including the U.S. Tour Operators Association, the Preferred Hotel Group and Expedia. Click here to find out how your business may be impacted by these trends in 2015.

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