New research suggests the generational cohort, which thus far has been characterised as individuals seeking unique experiences on their own terms, is even more interested in travelling with family members than preceding generations. The MMGY Global 2015 portrait of American travellers showed that millennials took an average of 2.6 trips with children in the past 12 months as opposed to 2.2 similar trips for Generation Xers and two trips for baby boomers. Preferred Hotels and Resorts found the same, with a recent survey highlighting an overwhelming percentage of millennials (91%) saying a multigenerational travel is something they try to take every year. Millennials are driving multigenerational travel, preferring to spend money on experiences like travel far more than previous generations. Find out more.