Mumbrella: how to fight survey fatigue | The Insight Files | Scoop.it

A study conducted by the Pew Research Centre found the response rate of a typical telephone survey has dropped from 36% in 1997 to just 9% in 2012 and was continuing to drop. Other anecdotal evidence has the response rate for market research surveys in general dropping from 20% to just 2% in the past 20 years. Effective management of customer experience requires an innovative approach to overcome this survey fatigue, avoid frustration and ensure the integrity of the data collected. With relevant samples, careful survey design and appropriate incentives, we can offer respondents a more tailored and attractive experience. Find out more.