The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Sydney's time to shine

Sydney's time to shine | The Insight Files | Scoop.it

It was Sydney’s time to shine last night after being broadcast live to 5.6 million viewers in the United States as part of a special on NBC’s Today show. Set against the backdrop of the Sydney Opera House and Sydney Harbour Bridge, the live broadcast was hosted by Australian-born co-anchor Savannah Guthrie. "Today boasts more than 10.5 million visitors to its website each month, more than 4 million Facebook fans and about 2.5 million Twitter followers, so tapping into this market is a huge opportunity," Destination NSW CEO Sandra Chipchase said. The broadcast represented an opportunity to showcase Sydney to the third-largest source market of visitors to NSW, helping to drive further visitation to the State.

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NBC's Today heads down under

NBC's Today heads down under | The Insight Files | Scoop.it

The Premier of the Australian state of New South Wales, Mike Baird welcomed the announcement that one of America's top rating morning shows NBC Today would host a special live broadcast from Sydney. "The US is a priority market for the NSW Government and we are delighted to welcome one of North America's most popular breakfast shows to Sydney. I'd like to warmly welcome Australian-born anchor Savannah Guthrie to Sydney to help showcase our city to Today's 5.6 million American viewers. More than 323,000 visitors travelled to NSW from North America in the year ending September 2014. We will encourage our American friends to visit New South Wales when the live broadcast takes place on Monday 4 May 2015." Find out more.

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Good morning Today! Welcome to Sydney

Good morning Today! Welcome to Sydney | The Insight Files | Scoop.it

NBC's Today Australia-born host, Savannah Guthrie, has arrived home for a special live broadcast of the US show. As part of her visit, Savannah will broadcast live from the East Circular Quay and Sydney Opera House. The Sydney Harbour Bridge, Bondi Beach, Sydney Harbour and historical inner-city neighbourhoods of Paddington and Surry Hills are also on the agenda for the Today crew. It will not only air to 5.6 million viewers across the USA on top-rated breakfast show NBC Today, but will also appear in feeds of four million Today Facebook fans. Destination NSW CEO said Savannah will experience some of the very best Sydney has to offer including the BridgeClimb, visiting the iconic Sydney Opera House, witnessing lifesavers in action on the sands of Bondi Beach and shopping along the style-miles of Paddington and Surry Hills. Find out more.

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