The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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NSW celebrates 1 million youth travellers

NSW celebrates 1 million youth travellers | The Insight Files | Scoop.it

NSW is celebrating its new title as number one preferred Australian destination for international youth travellers with over 1.1 million of them arriving in NSW during the year ending December 2015. According to Destination NSW's International Youth Travel snapshot, NSW is the most popular state, having received 56.9 percent of the total international youth visitor market and injecting $4.8 billion into the NSW economy (up 19.3 percent). Enjoying NSW's restaurant and bar culture, shopping, visiting NSW's famous beaches, sightseeing and taking in national parks were uncovered as the most popular activities for visitors. Find out more.

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New South Wales still home of international visitors

New South Wales still home of international visitors | The Insight Files | Scoop.it

New South Wales has once again been named the number one destination in Australia, with a record 3.3 million international visitors, and the State welcoming almost 1.1 million visitors more than either Victoria or Queensland during the last 12 months. The latest IVS results confirm NSW is still Australia's number one destination, with international visitation worth almost $7.5 billion to the State's economy in the year ending March 2015 - an increase of 9% on the previous year. Four important visitor markets also recorded significant growth, with China up 19%, USA up 8%, India up 23% and Germany up 12%. China remained the top market for international guests to NSW with 500,000 visitors. Find out more.

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Wanderlust Storytellers's curator insight, August 2, 2015 8:14 PM

Love Sydney !!!! Such an amazing place.. Cannot wait to go there again and write a blog about this incredible city!!!

 

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China FIT holiday market to NSW

Destination NSW has prepared a fact sheet on Chinese consumers travelling to New South Wales for the purpose of a holiday. The fact sheet provides information on visitor profile and travel preferences. This document profiles and compares the segments of Chinese FIT holiday visitors against other Eastern countries' FIT holiday visitors to NSW. Click here to download other fact sheets.

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New South Wales experiences to be promoted in China

New South Wales experiences to be promoted in China | The Insight Files | Scoop.it

Destination NSW will continue its focus on promoting Sydney and NSW to China, with a week-long pop-up event to be held in Chengdu and a partnership with travel wholesaler China Tourism International. The pop-up event will be located in a major Chinese shopping centre, the Chengdu International Finance Centre, from April 22-27. Approximately 100,000 Chinese shoppers will get a taste for what's on offer in NSW when they visit the pop-up over the week. Shoppers will be able to sample NSW wines at a tasting station, while the Chinese 'Barista of the Year' will be on hand to serve NSW coffee and milk at the booth. The promotion will also involve top restaurants in Chengdu developing a 'NSW Food Month' in May, with selected local restaurants creating and promoting menus featuring NSW produce, as well as advertising dedicated food and wine travel packages to Sydney and NSW. The campaign will also promote the wide array of travel experiences on offer in the State, including farm stays, food and wine tourism, golf, events, deep sea fishing, Aboriginal experiences and the Vivid Sydney Festival. 

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Visitors tuck in as NSW food and wine provides huge boost to economy

Visitors tuck in as NSW food and wine provides huge boost to economy | The Insight Files | Scoop.it

NSW has shown it's a food-lover’s paradise, as the NSW Government’s latest campaigns delivered an additional visitor spend of over $20 million in 12 months. Minister for Trade, Tourism and Major Events Stuart Ayres said over 20 campaigns were run globally by the State's tourism and major events agency Destination NSW with partners including airlines, travel agents and wholesalers along with Tourism Australia. The campaigns highlighted the taste experience of the Hunter Valley, Orange and Mudgee, the Legendary Pacific Coast, the Blue Mountains, the South Coast and Sydney. Find out more.

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Matilda puts a spell on Sydney

Matilda puts a spell on Sydney | The Insight Files | Scoop.it

Matilda the Musical is officially upon us, opening a whole world of magic and music to visitors to Sydney. And to mark the occasion, the travel industry is doing plenty to promote it. Qantas has jumped on board as the official airline of Matilda the Musical, set to collaborate with Matilda and offer a broad range of packages to get people to Sydney. On top of that, Destination NSW has launched an official guide to Sydney, especially from Matilda, which guides visitors with hints and tips on what else to check out when they visit, and hopefully extend their stay. Find out more.

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West gets worldly with Badgerys Creek

West gets worldly with Badgerys Creek | The Insight Files | Scoop.it

Badgerys Creek will be Western Sydney's airport, according to the NSW Minister for Trade, Tourism and Major Events Stuart Ayres. The second Sydney airport set to pop up in the outskirts of Sydney will breathe new life into these regions and Ayres is confident this will also drive more visitor spending to the area. “This airport will connect Western Sydney to the world, and bring the world into Western Sydney." Tourism in Western Sydney is something close to the Minister's heart, with Ayres talking about upping the ante when it comes to taking the tourist's dollar our west. While the heart of Sydney CBD continues to reign king in the event scene, Ayres is keen to make the west a buzzing hub of activity. Find out more.

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Regional NSW to score major conference boost

Regional NSW to score major conference boost | The Insight Files | Scoop.it

Regional conferences are warming up to the possibility of an extra $6 million funding from the government. NSW Deputy Premier, Troy Grant, has pledged the generous sum on behalf of his government, under the umbrella of Destination NSW, in order to develop a Regional Conference Strategy to co-exist with the tourism and hospitality industry. The strategy, set to be finalised by May this year, will create a new business units, whose aim will be to attract more business events to regional centres across the state. The strategy will help drive dollars into key towns across regional NSW, such as Tamworth, Armidale, Dubbo, Broken Hill and Bowral, which are all well placed to support conferences and business events with strong transport links and dedicated facilities.

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