NYC & Company is the organisation charged with marketing one of the most iconic cities in the world. New York City sits at the top of many travellers' bucket lists, with its culture and attractions helping define America across mainstream media. Recently, NYC & Company has rolled out a number of new marketing initiatives including a campaign aimed at locals, the continuation of its neighbourhoods and family-oriented campaigns, and the naming of Taylor Swift as the city's official global ambassador. Skift recently sat down with the CEO of NYC & Company to discuss the role that data plays in forming marketing strategies, how to prepare for international visitor growth, cooperation for the sake of infrastructure changes, and why the Taylor Swift partnership isn't just a one-hit wonder. Click here to read the complete interview.