Australia ranked as the world's 9th strongest nation brand | The Insight Files |

The United States has taken back its position at the top of this year's Anholt-GfK Roper Nation Brands Index (NBI), after being driven off by Germany (into second place) last year. Sitting comfortably in third position is the UK, followed closely by France at number four, and Australia holding firmly onto 9th place. The annual study measures global perceptions of 50 developing and developed countries based on answers given on 23 different attributes, which are then devised into six overall categories: exports, governance, culture, people, tourism, immigration and investment.