The Insight Files
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Consumer trends and news curated by Tourism Australia
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Australia's beaches core to tourism offering

Australia's beaches core to tourism offering | The Insight Files | Scoop.it

Recent research has confirmed world-class nature as Australia’s biggest strength, well regarded from all markets and core to our global tourism offering. For 37% of consumers, nature is a top five consideration when it comes to selecting a holiday destination. Australia tops the ratings when it comes to world-class beauty and natural environments across the majority of markets and is classified as the most important factor for Chinese and French travellers. In terms of world-class nature elements, remarkable scenery is rated highest across all markets with the exception of India, where engaging with nature ranks most highly. Tropical islands and beach environments are considered to be the most appealing type of natural environment, helping to entice tourists to Australian shores. For more information, visit http://www.tourism.australia.com/documents/Statistics/TA_Factsheet_CDP_Nature_report.pdf

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Cambridge University study evaluates the impact of climate change on tourism industry resources

Cambridge University study evaluates the impact of climate change on tourism industry resources | The Insight Files | Scoop.it
Climate change is a growing threat to tourism, from thawing ski resorts to coral reefs hit by warmer seas, and the industry itself should do more to curb its soaring greenhouse gas emissions, a study showed on Tuesday.
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Wi-Fi in National Parks a good move for marketing

Wi-Fi in National Parks a good move for marketing | The Insight Files | Scoop.it

"National park authorities are right to install Wi-Fi at key locations in wilderness parks, according to travel blogger and marketing guru, Carolyn Childs, of MyTravelResearch.com.
 

‘Live’ posts from up a mountain will inspire would-be travellers and help them to move from ‘dreaming’ to the ‘planning’ stages of the path to purchase.."

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NSW national parks to follow Tasmania and NZ in growing bush-walking tourism infrastructure

NSW national parks to follow Tasmania and NZ in growing bush-walking tourism infrastructure | The Insight Files | Scoop.it

"Brett Godfrey founder of Virgin Australia proposed to the NSW government to operate the state’s first “great walk” by building private lodges within the Blue Mountains national park.
 

In order for NSW to compete with Tasmanian and New Zealand multi-day track, NSW Environment Minister Robyn Parker announces an ambitious five-year program to build the “great walks” in NSW national parks.


New Zealand attracts 10,000 international travellers to walk the Milford Sound Track and 7400 walkers in Tasmania Overland Track each year; however NSW currently has no comparable walking experience.

[...]


The investment by the government $2.4 million to revitalise the Royal Coast Track in the Royal National Park and the Sydney Harbour Scenic Walk, will enhance NSW competitive experience. This improvement by the government would also consider building huts in national parks, it is required"

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China Ready – Q&A with Australia’s Scenic World on attracting Chinese travellers

China Ready – Q&A with Australia’s Scenic World on attracting Chinese travellers | The Insight Files | Scoop.it

"Amanda Byrne is head of Marketing & Events at Scenic World, a privately owned attraction in Australia’s Blue Mountains. Scenic World has made smart and deliberate changes to cater to Chinese travelers — its fastest growing inbound market — including participating in specific training from a program called China Ready and Accredited. ATTA asked Byrne to tell us about these changes and what impact they’ve had so far on business."

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New social media platform Adventure Friend harnesses adventure travel growth trend

New social media platform Adventure Friend harnesses adventure travel growth trend | The Insight Files | Scoop.it

"The Adventure Friend app enables like-minded users to connect with each other and embark on any escape imaginable, be it mountain climbing in the Alps, whitewater rafting in the Rockies, exploring the uncharted wilderness of Patagonia, or just hiking through a local national park."

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Ecotourism to open up Queensland national parks

Ecotourism to open up Queensland national parks | The Insight Files | Scoop.it

Brisbane 27 June 2013. The Newman Government is set to make Queensland the number one nature-based tourism destination in Australia, with another step towards making national parks more accessible to the public now underway.

 

National Parks Minister Steve Dickson and Tourism Minister Jann Stuckey today called for Expressions of Interest (EOIs) for new and innovative ecotourism concepts, in and around Queensland’s national parks.

Mr Dickson said the Government recognised that the state’s greatest competitive advantage is our unique natural environment.

 

“Our vision is to make Queensland a world leader in ecotourism by 2020, as the Newman Government continues to grow our four pillar economy and get Queensland back on track,” Mr Dickson said.

 

“The future of ecotourism in Queensland will be guided by ecologically responsible and sustainable practices.

 

“We are blessed with more than 1,300 national parks, marine parks and other reserves conserving a diverse array of species and ecosystems, our rich Indigenous cultural heritage and five World Heritage listed areas — more than any other state or territory.

 

Read more: http://www.international.to/index.php?option=com_content&view=article&id=8793:ecotourism-to-open-up-queensland-national-parks&catid=58:travel&Itemid=90

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Tourism boost for the Whitsundays

Tourism boost for the Whitsundays | The Insight Files | Scoop.it
It's been a big week for the Whitsundays, with the launch of One&Only Hayman Island and today's start of Qantas services between Sydney and the Great Barrier Reef Airport.
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Bird trails to attract tourists to regional NSW

Bird trails to attract tourists to regional NSW | The Insight Files | Scoop.it
It is hoped a new bird trail along the Macquarie River will attract bird watchers from Australia and around the world.
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How wildlife tourism and zoos can protect animals in the wild

How wildlife tourism and zoos can protect animals in the wild | The Insight Files | Scoop.it

"Fewer than 2,000 orangutans are left living in the wild in the Malaysian state of Sarawak, with nearly all truly wild ones confined to a remote site on the Indonesian border. It’s why thousands of tourists and local Sarawak people come to places like this – the popular Semenggoh Nature Reserve – to see orangutans semi-wild in a reserve or captive in a rehabilitation centre.


Our new research has found that some 40% of the tourists to Semenggoh said they had come to Sarawak primarily to see orangutans. We also discovered something more surprising: that international tourists visiting Semenggoh said they would be happy not to see these wild orangutans, just so long as the orangutans were being conserved.


This finding – published in the latest edition of the journal Conservation & Society – is significant for global conservation efforts, because it suggests that the wildlife experience can be separated from the wild life. And that could benefit both tourists and animals still living in the wild."

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WorldWideExperience's curator insight, May 21, 2014 7:49 AM

Animal conservation at it's best...working for both tourism and animal welfare.

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Flower-viewing tourism a fast-growing opportunity to engage Chinese visitors

Flower-viewing tourism a fast-growing opportunity to engage Chinese visitors | The Insight Files | Scoop.it

"People love flowers as they represent beauty," said Xiong Yuanbin of central China's Wuhan University. "The love for beauty is almost a human instinct."

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Reaching ecotourists: social media reveals divide between current marketing strategies and consumers

Reaching ecotourists: social media reveals divide between current marketing strategies and consumers | The Insight Files | Scoop.it

"While most ecotourism news focuses on the efforts of large hotels to manage their impact on the environment, travelers interested in environmentally conscious travel are more likely to seek out more immersive experiences."

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Geek Girl Travel's curator insight, March 27, 2014 12:34 AM

You can pamper yourself and still be eco friendly.

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Million dollar Manta rays: tourist attractions and why it pays to preserve wildlife

Million dollar Manta rays: tourist attractions and why it pays to preserve wildlife | The Insight Files | Scoop.it
Imagine Paris without the Eiffel Tower, or Cairo without the pyramids? For some countries, losing their iconic wildlife would be like losing these tourist attractions, says Bradnee Chambers in this guest commentary.
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