Australia premier travel destination for New Zealanders | The Insight Files |

The top five selection criteria for New Zealand consumers when selecting a holiday destination are interesting attractions (54%), value for money (53%), safety and security (53%), friendly citizens (33%) and food and wine (32%). Australia is ranked quite favourably across all selection criteria amongst New Zealand consumers, particularly with respect to its safety and security. 78% of New Zealand consumers are considering travel to Australia in the next four years, with 56% intending to visit. Optimistically, Australia is ranked 1st for visitation against other long haul destinations for outbound travel from New Zealand. For more insights on the New Zealand consumer, visit: