Consumers are booking hotels via OTAs rather than direct with suppliers when it comes to booking via smartphone according to research from Criteo. The Criteo Travel Flash report says that hotel bookings made on smartphone are three times higher for OTAs compared with hotels and that the trend increases from January when OTA bookings are about 19% to June when they hit 26%. By contrast, bookings via smartphone to hotels stay around 7% throughout the six month period. This could be for a number of reasons, not least the ability to compare properties more easily using an OTA's app or website and the amount of development OTAs have put into their mobile strategies. Find out more.