Academics in Finland have looked at members of the old and wise generation and attempted to establish a number of personas, in particular to how they relate to online travel and technology in general. The Centre for Tourism Studies at the University of Eastern Finland studied people between the ages of 61 and 78 and came up with three groups:
- Adventurous experimenter: confident both in choosing their destination and using information technology. They are independent travellers who like to try out new destinations and avoid ready-made travel packages.
- Meticulous researcher: use technology mainly to search for information and appreciate safety and user-friendliness both when it comes to technology and their destination.
- Fumbling observer: not very keen to use technology and often require assistance in using it. The group is the one that also prefers ready-made travel packages and familiar destinations.