The Insight Files
75.7K views | +47 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

The resurgence of multi-channel booking in travel

The resurgence of multi-channel booking in travel | The Insight Files | Scoop.it

Research has shown a marked increase in the number of travellers that use both online and offline channels to search and book travel products. A Phocuswright report, following a survey of 2,500 consumers, says the number of US travellers that booked using both methods increased by 5 per cent to 30 per cent between 2014 and 2015. Those who booked online only fell by a similar amount over the same period, with a nominal increase for usually offline. Phocuswright attributes the climb in multi-channel booking to factors including the rise of alternative accommodation options and the rise of click-to-call purchases made via user handsets. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Millennials - how and when are they connecting with travel online

Millennials - how and when are they connecting with travel online | The Insight Files | Scoop.it

Another week, another major study into the search and shopping behaviour of millennials for their travels. The latest research comes from Yahoo Advertising which surveyed almost 1,500 travellers in the US to ask about their leisure travel, activities and the role on online travel content as an influencing factor on decision making. Among the findings include:


  • Research behaviour - while most millennials research travel plans online using a desktop device, 75% also use a mobile. 
  • Mobile bookings - bookings take place on desktop devices, but half are booking travel on mobile devices.
  • Product types - 78% of consumers research online travel content and/or activities before booking a trip, with the above activities the most popular types. It's destinations and activities which draw the most attention when it comes to digesting content online.
  • Media types - 80% of millennials look at travel articles and photos online, while two-thirds are viewing video. 
more...
Panos Fotiadis's curator insight, July 29, 2015 4:40 AM

Useful info for millennials behavior...

Scooped by Tourism Australia
Scoop.it!

How people book travel after researching on a tablet

How people book travel after researching on a tablet | The Insight Files | Scoop.it

In their quest to get more tourism businesses to think about mobile as a major web presence strategy, MyTravelResearch have created this infographic to clearly show the flow of how people book travel after researching on a tablet. Knowing where and how your market is searching for your products can help you implement marketing strategies that are relevant to your customers and help increase bookings and revenue. Significantly, 54% of respondents who are researching their trip on a tablet end up booking online via a desktop.

more...
Panos Fotiadis's curator insight, August 6, 2015 8:09 AM

interesting research...check it out