The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Research reveals the real reasons people abandon online purchases

Research reveals the real reasons people abandon online purchases | The Insight Files | Scoop.it

Behavioural marketing solutions company Salecycle has released the results of key reasons why people abandon their online shopping, including travel sales. Taken from a consolidation of over 500 global brands, the report looks at the top reason for abandoning online shopping was due to users just researching (34%), shipping costs or times not being acceptable (18%), prices being too high (18%) or them preferring to buy in-store (15%). The research revealed the travel sector continues to see the highest average rates of abandonment at 80.4%. This highlights the struggle for online retailers to stay price competitive in terms of their products and services as well as shipping costs in a very saturated market. Find out more.

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Panos Fotiadis's curator insight, December 15, 2016 3:01 AM
An interesting issue
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Webjet sees B2B division becoming bigger than consumer-facing brand, buys SunHotels

Webjet sees B2B division becoming bigger than consumer-facing brand, buys SunHotels | The Insight Files | Scoop.it
Australia-based online travel agency Webjet has entered into an agreement to acquire European online hotel service SunHotels for $28M.
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Free online booking tool to help tourism businesses grow

Free online booking tool to help tourism businesses grow | The Insight Files | Scoop.it

Tourism Minister Gary Gray today launched a new online booking tool to improve the capability of Australian tourism businesses to service customers online.

The Australian Tourism Booking Widget is a Government initiative for all sectors of the tourism industry to help them capitalise on visits to their websites by providing an easily accessible booking and payment facility.

The Widget will provide tourism operators with a basic system providing a real time booking and payment solution through the operators' own websites and Facebook pages, as well as helpdesk services.

Mr Gray launched the Widget while attending the Cradle Coast Regional Tourism Forum with the Parliamentary Secretary for Agriculture, Fisheries and Forestry and Member for Braddon, Sid Sidebottom.

"The challenge for the Australian tourism sector is converting potential visitor interest into a booking," Mr Gray said.

"This Widget aims to fix this by getting more of our tourism operators online for bookings and payments – and help them grow their businesses, particularly in regional areas where online facilities may be the only channel for operators to directly engage with their customers.

"The Australian Government provided $500,000 to the Australian Tourism Data Warehouse to fund the project. The initiative is part of the Tourism 2020 strategy to increase tourism expenditure from $70 billion to $140 billion by the end of the decade."

Globally more than 50 per cent of consumers use digital channels to research, plan and book holidays and this is expected to grow in the next decade. While 84 per cent of Australia's tourism operators are online, only a third of these have 'real-time' online booking and payment facilities.

"This is a first step in helping tourism operators transition to online services by providing a basic framework that is easy to install and use."

 

Read more: http://minister.ret.gov.au/MediaCentre/MediaReleases/Pages/online-booking-tool.aspx

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Online travel’s new dynamic duo: Expedia and Wotif - Roy Morgan Research

Online travel’s new dynamic duo: Expedia and Wotif - Roy Morgan Research | The Insight Files | Scoop.it
The news that US-based online travel booking service Expedia is taking over Aussie-owned Wotif.com Holdings has far-reaching implications for the Australian travel industry.
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Just one per cent of travellers plan trips in the last 24 hours

Just one per cent of travellers plan trips in the last 24 hours | The Insight Files | Scoop.it
Despite the rise of same-day booking services, apparently just 1% of leisure and business travellers plan trips within the final 24-hour window.
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