Behavioural marketing solutions company Salecycle has released the results of key reasons why people abandon their online shopping, including travel sales. Taken from a consolidation of over 500 global brands, the report looks at the top reason for abandoning online shopping was due to users just researching (34%), shipping costs or times not being acceptable (18%), prices being too high (18%) or them preferring to buy in-store (15%). The research revealed the travel sector continues to see the highest average rates of abandonment at 80.4%. This highlights the struggle for online retailers to stay price competitive in terms of their products and services as well as shipping costs in a very saturated market. Find out more.