Selling tours in the age of online travel | The Insight Files | Scoop.it

The Travel Corporation, with its portfolio of more than 25 brands, takes nearly two million travellers around the world annually on guided holidays, luxury river cruising and youth travel. Despite being a specialist in guided holidays with fairly prominent brands, including Trafalgar, Insight Vacations, Brendan Vacations, Uniworld Boutique River Cruise Collection, Contiki Holidays, and Evan Evans Tours, the Travel Corporation historically has had trouble getting the major online travel agencies to promote its wide variety of tours. Skift recently interviewed The Travel Corporation CEO to talk about his views on the uphill battle to get online travel agencies to sell his tours, recent merger and acquisitions as well as his sceptical view on the wisdom of consumer advertising. Find out more.