TripAdvisor's hotel review collection is leaving rivals in the dust | The Insight Files | Scoop.it

It took around 21 months in 2013 and 2014 for TripAdvisor to double its number of user reviews and opinions to 200 million - and you can expect the company to reach the 300-million mark considerably faster than that. In the process, TripAdvisor will boost its number of reviews from verified guests, making them more useful for consumers trying to pick a place to stay, and likely putting the online travel agencies' user-review collection efforts further in the rear-view mirror. That's because TripAdvisor, on several fronts, is placing a higher priority on integrating with hotels' technology providers at a much faster clip than the vast majority of its peers. Find out more.