The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Are travellers getting it all wrong?

Are travellers getting it all wrong? | The Insight Files | Scoop.it

Travellers are armed with more information than ever to make travel decisions. In fact, there are on average 465 reviews per hotel available to read. So why are they only reading 1.2% per cent of the reviews available to them? Leisure travellers read an average of 6 to 7 reviews before booking while business travellers read an average of 5. Most of these travellers spent 30 minutes reading reviews. However, they're walking away without the scope of feedback they need to make a truly informed decision. This is exacerbated by the fact that when travellers read just a handful of reviews, they tend to read the outliers: the very good and the very bad. It's not enough to simply embrace travel reviews anymore; hotels are now tasked with providing review data in a way that paints a holistic image of the property. Find out more.

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Claudine Bhatti's curator insight, November 2, 2015 11:04 AM

Nearly all of the information we need for travel is right at our fingertips. You can find reviews, facts, and information about any place on Earth with a quick Google search. However, it is important that you are reading the right reviews and getting the right feedback.

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How online reviews are affecting the consumer decision making model

How online reviews are affecting the consumer decision making model | The Insight Files | Scoop.it

Reviews are playing a major role in the consumer decision making model, providing information about your product/service to customers as well as helping boost SEO in the process. With the access of countless online reviews and commentary on social media networks, consumers are now more informed, connected and empowered than ever before. This article breaks down the five steps in the consumer decision making model to discuss the impact of online reviews and strategies you can implement to encourage potential customers to choose your business with their purchases. Click here to learn more.

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