There are a growing number of countries that be considered genuine recipients of the title "mobile-first". Google conducted a major project with research house GfK this year, diving into its own search query data to try and understand what is going on in the highly mobile powerhouse of Indonesia. The sprawling South East country has a population of 255.5 million but mobile connections over 305 million. Its growing consumer base spends over three hours or more every day using a mobile device. Indonesia's mobile landscape is giving travel brands some indication as to how they may have to rethink their marketing and engagement tactics when dealing with travellers from a mobile-first world. Find out more.