The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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How online travel is evolving in a mobile-first country

How online travel is evolving in a mobile-first country | The Insight Files | Scoop.it

There are a growing number of countries that be considered genuine recipients of the title "mobile-first". Google conducted a major project with research house GfK this year, diving into its own search query data to try and understand what is going on in the highly mobile powerhouse of Indonesia. The sprawling South East country has a population of 255.5 million but mobile connections over 305 million. Its growing consumer base spends over three hours or more every day using a mobile device. Indonesia's mobile landscape is giving travel brands some indication as to how they may have to rethink their marketing and engagement tactics when dealing with travellers from a mobile-first world. Find out more.

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Eve-Line Boulle's curator insight, December 18, 2015 6:46 AM

Such countries are not those that have a vociferous tech media that would have people think the country’s populace is just like its writers (like the US), but most likely those from so-called developing economies."

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Quarter of web users abandon travel bookings if local currency isn't supported

Quarter of web users abandon travel bookings if local currency isn't supported | The Insight Files | Scoop.it

The globalisation of online travel has meant that consumers are happy to book on websites that are not based in the country. However, a poll of 3,500 consumers worldwide found that almost 25% would end a transaction at checkout if their local currency isn't supported for payments to a travel website. Furthermore, one in ten travellers in India and China wouldn't even get past the homepage of a travel brand if it was not immediately clear on the homepage that they could pay in Rupees or the Yuan. Reassurance appears to be one of the most important elements when websites are designed and payments are taken into consideration.

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