The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Effectively reach online travel shoppers in the UK

Effectively reach online travel shoppers in the UK | The Insight Files | Scoop.it

Like digital consumers everywhere, British travellers are flooded with content as they navigate the web to research, plan and book travel. When organising a trip, they turn to numerous sources to decide where to go, how to get there and what activities to pursue. Furthermore, like an increasing number of travellers across the globe, most travellers use multiple devices throughout the purchase process. The booking journey for online travel shoppers in the UK is complex. For travel marketers, understanding it can inform how, when and where to most effectively connect with British digital consumers. Download this free Expedia whitepaper to understand the complex British traveller booking path and how to effectively reach online travel shoppers in the UK. 

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Online travel in Southeast Asia set for long-term growth

Online travel in Southeast Asia set for long-term growth | The Insight Files | Scoop.it

Research from Google and Temasek shows that online travel in Southeast Asia could grow by 15% ever year for the next decade and be worth $90 billion by 2025. For the research, Southeast Asia comprises Indonesia, Singapore, Malaysia, Vietnam, Thailand and the Philippines while online travel is made up of flights, hotels and rides. In 2015, these three segments combined were worth $21.6 billion; by 2025, they will be worth $40.5 billion. Hotels and air will account for 85% of the online market by 2025. Find out more.

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Alessandro Zafarana's curator insight, August 3, 2016 3:14 AM

"The study provides an overview of e-commerce across the region as a context for the growth in online travel. Some 3.8 new internet users will come online every month until 2020 and Indonesia is the world’s fastest growing internet market."