Like digital consumers everywhere, British travellers are flooded with content as they navigate the web to research, plan and book travel. When organising a trip, they turn to numerous sources to decide where to go, how to get there and what activities to pursue. Furthermore, like an increasing number of travellers across the globe, most travellers use multiple devices throughout the purchase process. The booking journey for online travel shoppers in the UK is complex. For travel marketers, understanding it can inform how, when and where to most effectively connect with British digital consumers. Download this free Expedia whitepaper to understand the complex British traveller booking path and how to effectively reach online travel shoppers in the UK.