Tips for optimising digital media | The Insight Files | Scoop.it

With travel digital marketing spanning multiple channels, platforms, technologies, pricing models, and more, it’s always a best practice to ensure your organisation is optimising these channels to meet and exceed marketing goals. A challenge amongst advertisers is that with all of these channels and platforms, the influx of data and reporting can be overwhelming. Additionally, it can be difficult to identify the specific actionable insight from that data. When thinking about the efforts involved in launching a campaign, it can be easy to overlook that the real work begins once the campaign has launched. This article outlines five simple optimisations to enhance campaign performance under the categories of placement, design, copy/CTA, CTR vs. CPA, and targeting. Find out more.