The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Tourism Australia wins CommsCon award for best use of research/insights

Tourism Australia wins CommsCon award for best use of research/insights | The Insight Files | Scoop.it

The CommsCon Awards, decided by a jury of 48 people, were presented at Doltone House Hyde Park in Sydney this week by SBS newscaster Lee Lin Chin. While the night was dominated by PR agencies, Australia's creative agencies also increased their showing, including recognition for Leo Burnett Melbourne, The Monkeys, Bashful, GPY&R and Banjo Advertising. Tourism Australia was awarded the winner of the 'Best use of research/insights' for its Restaurant Australia campaign. Click here to learn more about the research behind the campaign. Tourism Australia was also shortlisted for the best 'PR-led event or activation of the year' for its Restaurant Australia campaign.

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Edelman study finds consumers want entertainment ‘selfie-style’

Edelman study finds consumers want entertainment ‘selfie-style’ | The Insight Files | Scoop.it
Edelman today releases the results from the 2014 Edelman Entertainment Study, its eighth annual study on how and why people consume and share entertainment.
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