Tourism Research Australia (TRA) and Tourism Western Australia contracted Metrix Consulting to research the expectations and requirements or regional airport users in Sydney and Melbourne, and the likelihood of those airport users visiting the South West region in Western Australia. The findings will provide key Government stakeholders and industry with guidance on how to adapt to the needs and wants of potential customers. This will ensure conditions are optimal for the commencement of direct flights from Australia's east coast to the South West region of WA. Findings from this research will also be applicable to other regional airports in Australia. Find out more.