The future of personalised marketing in travel | The Insight Files | Scoop.it

The travel and hospitality industry is being flooded with data. The key to harnessing it revolves around smart strategies which deliver a more efficient and tailored travel experience, as well as cultivating and keeping high-value customers. This report examines the future of big data and personalised marketing as well as what companies should consider before jumping on board to this trend. Click here to download the full report.