The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Travel innovation in context - a recap and preview

Travel innovation in context - a recap and preview | The Insight Files | Scoop.it

The US $1.2 trillion global travel industry is accustomed to innovation. New technologies have sparked imaginations and spurred thousands of companies to create the means to better serve suppliers and travellers. Between 2005 and 2013, the travel industry attracted more than 700 start-ups and more than $4.8 billion in investment. Travel innovation is manifested in new business concepts, distribution patterns, sources of content, technologies and approaches to customer service and engagement. It emerges from confronting industry challenges such as:


  • Complex travel planning
  • Travel cost and management concerns
  • Addressing the needs and expectations of global travellers
  • Distribution channel battles
  • Fragmented supply


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Richard Stern's curator insight, April 23, 2015 11:20 AM

Business travel is a complex area to manage on your own. Technology is used by the professionals and the travelers as well. My customers find that letting an experienced agent focus on this planning for you can free you up to be productive in your own area of expertise.

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Touch and go: Travel planning across channels

Touch and go: Travel planning across channels | The Insight Files | Scoop.it

The competition to attract and retain travel customers online has grown especially fierce. To distinguish themselves from the pack, travel companies must understand and leverage the nuances of how customers engage with their brands – across all channels and platforms. Download this white paper produced by PhoCusWright to understand the strategies and tools travel marketers can use to effectively boost engagement and improve ROI.


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