Taking photos more important than making memories for holidaymakers | The Insight Files | Scoop.it

Australian families are taking more photos than ever before while on holiday, but reminiscing less about the actual trip, new research has revealed. The Australian Holiday Memories report commissioned by the Singapore Tourism Board showed that Aussie families are taking an average of 77 photos a day, but an obsession with social media means they are failing to live in the moment and are quickly forgetting the trip itself. According to the study, 67% of parents think that holiday-goers spend too much time staging photos and posting updates and images on social media rather than living in the moment. Meanwhile, 25% of parents admitted they spend consideration time trying to create the perfect holiday picture for social media. Find out more.