Overall, when compared to other social media sites, Pinterest users are more likely to purchase products from their most shared categories, reveals new data from ShareThis. ShareThis also found that Pinterest is a dominant platform for Home and Garden, Beauty and Fitness, Food and Drink, and Shopping related content. Furthermore, Pinterest users or 'Pinners' are five times more likely to pin from a smartphone. Publishers and advertisers should leverage the social platform to present rich content geared toward the network's core audience of women, who are responsible for 85% of all consumer purchases. Targeting these highly influential users should improve in time as Pinterest rolls out new services that allow for more precise audience targeting. See the infographic above for more detailed findings.