The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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What do Pinterest users look like?

What do Pinterest users look like? | The Insight Files | Scoop.it

Overall, when compared to other social media sites, Pinterest users are more likely to purchase products from their most shared categories, reveals new data from ShareThis. ShareThis also found that Pinterest is a dominant platform for Home and Garden, Beauty and Fitness, Food and Drink, and Shopping related content. Furthermore, Pinterest users or 'Pinners' are five times more likely to pin from a smartphone. Publishers and advertisers should leverage the social platform to present rich content geared toward the network's core audience of women, who are responsible for 85% of all consumer purchases. Targeting these highly influential users should improve in time as Pinterest rolls out new services that allow for more precise audience targeting. See the infographic above for more detailed findings.

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The Marketer's Guide to Pinterest SEO

The Marketer's Guide to Pinterest SEO | The Insight Files | Scoop.it

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world.

 

Equally important for businesses to consider is the buying power behind Pinterest: Pinterest users purchase items more often and in greater quantities, spend more money, and shop more frequently than any other social network. So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? Optimization!

 

To get you started, below we’ll outline 10 great tips to optimize your business' Pinterest presence for search.

 

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Pinterest may be worth $2 billion, but travel brands struggle to keep pace

Pinterest may be worth $2 billion, but travel brands struggle to keep pace | The Insight Files | Scoop.it
Despite lacking a marketing strategy, many travel brands are popular on the social scrapbooking site.

Via Wendy Forbes
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Tom Malbon's curator insight, February 8, 2013 7:01 AM

Useful insights into the workings of Pintrest in the Travel industry

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Instagram and Pinterest gain popularity in Asia by leaps and bounds: Experian

Instagram and Pinterest gain popularity in Asia by leaps and bounds: Experian | The Insight Files | Scoop.it
GLOBAL – Social sites Instagram and Pinterest lead niche social networks in terms of global market share, according to a report by Experian. 

The study, which measured the growth of Instagram and Pinterest between July 2011 and July 2012 in terms of their share of all visits to all sites by country, found that Instagram’s popularity surged by 8,121 per cent in Singapore, 843 per cent in New Zealand, 362 per cent in Australia and 132 per cent in Hong Kong.

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