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Consumer trends and news curated by Tourism Australia
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Effective destination marketing

Effective destination marketing | The Insight Files | Scoop.it

In developing an effective a destination marketing plan, or any other marketing plan, there are four major steps which must be taken: the development of the situation analysis, the creation of marketing objectives and strategies, followed by implementation and evaluation. Click here for tips on developing an effective destination marketing plan.


Via Zac Woolfitt
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Travel mobile and Web apps for easy travel | Digital Trends

Travel mobile and Web apps for easy travel | Digital Trends | The Insight Files | Scoop.it

Google was poised to put an end to the legendary travel guide Frommer’s printed version, marking a brilliant new frontier of electronically-abetted travel. Plenty of apps making friendly locals more accessible sound like every traveler’s dream. The Internet has tools on how to get the most of your vacation itinerary, taking you far beyond the paper tour guide. 

Still, be warned. When you’re traveling somewhere with rampant roaming charges and spotty Wi-Fi, Internet apps can improve your experience up until, “Oh crap. Was it a right or a left at the intersection?” 

And fittingly, recent news says that Arthur Frommer, the creator of the series, seems to be buying the rights back from Google and keeping the print around (while also maintaining a website and selling eBooks). 

While no tool is a cure-all for travel pains, plenty of apps offer access to locals and customizability not available in the standard paper guide. All it takes is a little planning ahead.



Read more: http://www.digitaltrends.com/lifestyle/replace-your-paper-travel-guide-with-mobile-apps/#ixzz2RFONkEnr
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