Rise of destination marketing through movies and television | The Insight Files | Scoop.it

Film shoots have the power to elevate even completely banal places to unique experiences worthy of a visit. Starring in a film has become a sure-fire way to boost tourism for a destination. Tourism in New Zealand boomed following the Lord of the Rings trilogy. VisitBritain similarly integrated tourism marketing efforts with the Bond film Skyfall, Virginia touted itself as the site of Lincoln's filming, and North Carolina turned Hunger Games into an advertisement for its outdoors. Now destination marketing organisations are realising the trend and looking to convert the international attention a destination can draw from a movie or TV series into travel bookings. Click here to learn how destinations and locations where movies and television shows are filmed have the potential to attract film tourists with smart, timely marketing.