Most popular destinations for Chinese travellers | The Insight Files | Scoop.it

Australia has made it on to travel website TripAdvisor’s list of the top 20 most popular destinations for outbound mainland Chinese travellers, taking out the 17th spot. While short haul destinations within the Asia Pacific region such as Thailand, Taiwan and Japan rank highly on the list, drawing tens of millions of mainland tourists a year, Chinese travellers are increasingly looking at destinations in Australia, North America and Europe, driven by a desire to broaden their world view. While Sydney and Melbourne take first and second place as the most popular Australian destinations for outbound Chinese travellers, destinations in Queensland are also becoming popular destinations for Chinese tourists with Airlie Beach, Gold Coast and Cairns ranking amongst the top five.