The travel industry, like so many others in the internet age, is seeing margins on its core products being squeezed like never before. The internet has enabled something that travellers never had before - price transparency and the use of aggregators.
Ancillary sales, when done properly, can help travel retailers maintain their profit margins, says Fusion. For this reason, it is important to recognise three key factors in ensuring ancillary sales are done right to generate revenue:
- You must properly 'curate' the experience for the individual consumer.
- The ability to be even more precise and optimise your ancillary offerings for today's mobile devices.
- The need to identify the customer across multiple channels, and follow them between devices and over a period of time.