Travel apps have turned previously complicated transactions into simple taps on travellers' smartphones. Today new mobile technology integrations are giving smart travel companies the opportunity to drive sales by establishing direct links between different types of apps across several travel sectors. Skift recently looked into the data that users share while using their favourite travel apps, but new technologies are emerging that will help better, more efficient passing of data between services, without compromising on privacy. Travel is a series of transactions across a broad range of services including air travel, ground transportation and accommodation. Connecting these previously separate sectors through deep linking improves the customer experience and increases the likelihood of transactions for service providers. Click here for more information.