The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Consumer-led, experience-focused, destination-delivered - that’s Queensland.

Consumer-led, experience-focused, destination-delivered - that’s Queensland. | The Insight Files |

Tourism is a quest for experiences. For the Australian State of Queensland, or any destination, a significant opportunity lies in helping travellers understand what experiences are possible, while focusing effort on making those experiences meaningful and memorable. As part of Destination Think's Leading Thinkers series, Destination Think asked Steve McRoberts, Group Executive Global Marketing at Tourism and Events Queensland, to explain how his DMO uncovered the value of experiences and have moved them to the centre of their thinking. Click here to read the full interview.

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Twenty reasons you should visit Hamilton Island, Queensland

Twenty reasons you should visit Hamilton Island, Queensland | The Insight Files |

This Traveller article lists 20 reasons to visit Hamilton Island, Queensland, with something for everyone. Some of the highlights include:

  • Hiking - with 20 kilometres of bushwalking trails to explore, including the challenging Passage Peak trail.
  • Golfing - an impressive 18-hole championship course, designed by five-time British Open champion golfer Peter Thomson occupies all of nearby Dent Island.
  • Culinary feasting - there's a choice of 14 eateries, with the ultimate dining experience offered by qualia's Long Pavilion.
  • Fishing - fishing enthusiasts can choose a half-day or full-day safari with Renegade Fish Charters. Those preferring to fish on their own can hire a tinny from Hamilton Island Dinghy Hire.
  • Great Barrier Reef - take a day trip to the coral walls of the outer reef by an advanced eco-certified operator. For those who don't want to get wet, there's an underwater viewing chamber as well as semi-submersible submarines.

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Ecotourism to open up Queensland national parks

Ecotourism to open up Queensland national parks | The Insight Files |

Brisbane 27 June 2013. The Newman Government is set to make Queensland the number one nature-based tourism destination in Australia, with another step towards making national parks more accessible to the public now underway.


National Parks Minister Steve Dickson and Tourism Minister Jann Stuckey today called for Expressions of Interest (EOIs) for new and innovative ecotourism concepts, in and around Queensland’s national parks.

Mr Dickson said the Government recognised that the state’s greatest competitive advantage is our unique natural environment.


“Our vision is to make Queensland a world leader in ecotourism by 2020, as the Newman Government continues to grow our four pillar economy and get Queensland back on track,” Mr Dickson said.


“The future of ecotourism in Queensland will be guided by ecologically responsible and sustainable practices.


“We are blessed with more than 1,300 national parks, marine parks and other reserves conserving a diverse array of species and ecosystems, our rich Indigenous cultural heritage and five World Heritage listed areas — more than any other state or territory.


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10 quirky reasons QLD is the place to be

10 quirky reasons QLD is the place to be | The Insight Files |

Research by Austrade has shown that in 2014 the Sunshine State saw an increase in interstate travellers, venturing to QLD for longer holidays. QT Hotels and Resorts has gathered the top ten facts showcasing why QLD is the perfect destination this winter. Among the listed reasons include:

  • The average winter temperature in the Daintree is 26 degrees Celsius.
  • Queensland experiences over 300 days of sunshine every year.
  • Astronauts can see the Great Barrier Reef from space, it is over 2500 kilometres in length.
  • Winter is actually the best whale watching season, with the Gold Coast one of the most popular places to spot these magnificent animals.
  • Port Douglas is the only region worldwide to be bordered by two World Heritage Listed areas.
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Yarrabah, near Cairns, touts cruise-ship terminal to cash in on indigenous tourism

Yarrabah, near Cairns, touts cruise-ship terminal to cash in on indigenous tourism | The Insight Files |

YARRABAH, near Cairns, is touting a $250 million cruise ship terminal and Aboriginal cultural precinct in a bold plan to cash in on indigenous tourism.


Australia's biggest Aboriginal township is the latest to make a multimillion dollar pitch to become a tourism hotspot.


The plan proposes an $80 million cruise ship jetty, an 18-hole golf course and country club and a private villa estate on 250ha of parkland, pristine coastal sand dunes and forest.


It also would feature an indigenous cultural village with dancers, bush tucker and bark huts.


The Courier-Mail yesterday revealed Premier Campbell Newman wants strife-torn Palm Island, off Townsville, to be the state's next tourist destination.


Mr Newman has ordered State Cabinet to help Palm Island and the state's other indigenous councils drive tourism and economic development, according to briefing notes obtained by The Courier-Mail in a Right to Information request.


Yarrabah, a former mission, population 3200, has spent $100,000 on a business case study to help develop the community into the nation's peak indigenous tourism experience and hopes to secure a further $200,000 in funding for a master plan.


Community representatives have been lobbying the state and federal governments as part of a plan to take the $250 million project to private developers and cruise ship operators. The vision also depends on the council being granted freehold over the trust lands.


"Tourism is the key to linking the past, present and the future,'' Yarrabah Mayor Errol Neal said yesterday.


"Ultimately it is about us coming up with a plan to get off the welfare treadmill.''


Yarrabah, an hour's drive from Cairns, has wide sandy beaches, rainforest-covered mountains and borders the turquoise waters of the Great Barrier Reef.


It also ranked in the last census as Queensland's most disadvantaged area, with unemployment of 80 per cent and high crime.


Cairns will host the annual Cruise Down Under conference in September, when Cr Neal hopes to make his pitch to cruise executives.


State Indigenous Affairs Minister Glen Elmes said he had visited the Wungu beach site on the southern side of the township, overlooking Fitzroy Island.


"I applaud the council's initiative, and will support them where I can to realise their dream,'' said Mr Elmes.


"As with any such project, the initiative will have to stack up as a commercial enterprise.


"I'll be happy to facilitate access for the mayor to appropriate ministers and relevant commercial entities such as cruise companies and tourism operators where I can.


"It's a big dream for a small community like Yarrabah, but the community is situated in a pristine environment adjacent to one of Australia's most popular tourist destinations."

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