Digital marketing is becoming increasingly important in the modern sales cycle, but traditional methods also still have their place. This infographic looks at some of the stats around offline and online marketing and outreach methods. Among the key takeaways:
- Both offline and online channels have their value when it comes to promotion and advertising.
- All promotional methods and tools need to be constantly reviewed for ROI.
- It's not an online OR offline marketing decision, but how they support each other that matters.