Once is not enough: Aussies returning to travel destinations | The Insight Files | Scoop.it

According to Roy Morgan Research, one in five Australian holiday-makers chose their last travel destination based on having visited before. In the 12 months to September 2015, nearly 13 million Australians (over 14 years) took at least one holiday. For their last trip, 2.8 million (or 21.2% of travellers) opted to go somewhere they had already been in the past. In Australia, the holiday destination with the highest proportion of visitors who said they chose it because they had been there before was the North West Coast in Tasmania. Of all people who visited this region on their last holiday, 42% had chosen it based on their previous experience. Find out more.