This year Rolex overtook BMW as the world's most reputable company, having jumped from its fourth place result last year in a list of internationally recognised companies that have captured the respect of global consumers. BMW fell to fourth place behind Walt Disney and Google. The ranking is the product of the Reputation Institute, a reputation management consulting firm based in Boston. In putting together its annual list of the world's most reputable companies, RI assigns each company a score - The RepTrack Pulse - ascertained by taking into account the esteem, trust, admiration and feelings the general public has for each company in seven categories. Ratings are based on online polls of more than 240,000 people in 15 countries, such as China, the United States, Germany, Russia, Brazil and others. Click here to launch the gallery.