The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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The world's most reputable cities of 2015

The 2015 CityRepTrak Report ranks cities from around the world based on their reputations. According to the report, the top five ranked cities are Sydney, Melbourne, Stockholm, Vienna and Vancouver. Among the report's findings include:

  • The most reputable cities are not necessarily the largest.
  • There is a demonstrated correlation between the reputation of a city and the reputation of its country.
  • Of the top 20 cities in the ranking, 15 are European, with Stockholm in the lead.
  • Australia - ranked in the top five of the most reputable countries over the last six years - is where Sydney and Melbourne, the two most reputable cities in 2015 are located.
  • Places with a good reputation attract more tourists.
  • Cities with a strong reputation are positively perceived in all three dimensions - Effective Administration, Advanced Economy and Appealing Environment.

Download the report to examine the factors impacting city reputation and learn which cities are successfully managing their reputation in 2015.

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The importance of reputation management for hotels

The importance of reputation management for hotels | The Insight Files |

Reputation does matter. And while some hoteliers are changing their approach, for others adapting to new ideas is painfully slow, says TrustYou. This is exemplified in a recent study that showed only 56% of hotels are responding to TripAdvisor reviews and only 17% to Expedia reviews. This is occurring despite the fact that management responses to travel reviews has been shown to improve guests' perceptions of a property. Among the study's findings include:

  • Given equal prices, travellers are 3.9 times more likely to choose a hotel with higher review scores.
  • Appropriate responses to bad reviews improved 84% of users' impressions of the property.
  • Properties that respond to more than 50% of their reviews increase their likelihood of receiving a booking inquiry by 24%.
  • Approximately 90% of travellers report reading travel reviews prior to booking.
  • 76% of travellers say they are willing to pay more for a hotel with higher review scores.
Panos Fotiadis's curator insight, April 9, 2015 3:09 AM

only 56% of hotels are responding to TripAdvisor reviews and only 17% to Expedia ...

Paco Lei's curator insight, May 5, 2015 12:26 AM

Reputation could be one of the most important factors to a hotel. A hotel will good reputation means people trusted the hotel can provide a high quality of good and services, therefore customer will more likely to go back to the same hotel when they visit the location again. All traveler will do some research about the places that they are going to in any ways, most people will read other peoples common, if the hotel reputation are general good, they usually receives better common on their sites, this can also lead to attract new customer to stay in the hotel. However earning a good reputation is not easy, a very small mistake can make a visitor hates their visit; therefore hotel staff will play a big role in helping the hotel to get better reputation. From my personal experience, I have stayed in one of the four star hotel in Japan, the hotel is normal just like most other hotel did not surprise me at all, however the friendly staff was so great and polite which make my stay very wonderful and unforgettable. Just by staying in the hotel for a few night has make me think all Japanese are very polite and nice.