The Insight Files
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Consumer trends and news curated by Tourism Australia
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Travel trends for 2017

Travel trends for 2017 | The Insight Files | Scoop.it

Data science will remain a cornerstone of online travel in 2017, despite the damage done to the predictions industry by political pollsters. Among the other trends forecast by executives across the travel spectrum in this Tnooz article include:

 

  1. China goes global and new travel hotspots.
  2. 21st century hospitality: a new landscape emerges.
  3. Experience, memories and a new sort of spontaneity.
  4. Partnerships, personalisation and the end of the self-serve OTA.
  5. Technology: will it be goodbye native app, hello chatbot?

 

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2020: New research to help Australian tourism reach its potential

A major international tourism research project into how consumers view Australia and the factors most likely to motivate them to visit here has been undertaken by Tourism Australia.

The scale and depth of the research is unprecedented and provides unique insights into consumer demand in 11 of Australia’s most important inbound markets overnight. The findings will contribute towards the industry achieving its Tourism 2020 goal – to increase annual tourism spending by up to A$140bn by the end of the decade.

 

The research will be used to help shape the future marketing of Australia and identify opportunities to make the country’s tourism offering more attractive to overseas visitors.

 

Key findings

 

The findings show that most international markets have high expectations of Australia and, for those that visit, the good news is that Australia is delivering strongly – with the destination’s greatest drawcards identified as its world class beauty, safe environment and welcoming people.

 

- Australia’s biggest strength is its world class nature, well regarded from all markets and core to our global tourism offering

 

- The greatest drivers of international visitor demand to Australia are coastal (including beaches), aquatic and wildlife experiences, with Tropical North Queensland, Sydney, and the Gold Coast continuing to rank highest for uniqueness and appeal

 

- Australia rates No.1 for safety amongst those who have visited – people’s actual experiences scoring much higher than perceptions of those who haven’t visited, particularly from India and a lesser extent Indonesia and South Korea

 

- Perceptions of Australia’s Food and Wine offering are mixed across markets, although rankings are very high amongst those who have visited and sampled, presenting significant future international marketing opportunities

 

- Aspiration and intention to visit is very high across the board, however awareness of experiences within Australia and converting interest into actual visits for leisure or holiday travel is lower

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How to Use Social Media for Customer Research

How to Use Social Media for Customer Research | The Insight Files | Scoop.it

Looking for a low-cost way to conduct consumer research?

 

Social media can provide a free treasure trove of data about your customers.

 

With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.

 

This information will help you answer their questions, solve their problems and define your social media and content strategies.

 

Read more here: http://www.socialmediaexaminer.com/social-media-for-customer-research/

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Big Data Insights – Infographic

Big Data Insights – Infographic | The Insight Files | Scoop.it
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Christin's comment, March 11, 2013 4:03 AM
Big Data is definitely the future. Data will drive lot of changes in next few years.
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The Importance of Traveller Reviews

The Importance of Traveller Reviews | The Insight Files | Scoop.it

In a bold move that underscores the importance of online consumer reviews, Wyndham Hotel Group today will announce that it's officially inviting guests to review its hotels on TripAdvisor.

 

Last week, Wyndham put in place software from TripAdvisor that automatically sends Wyndham's online customers across its 15 brands a link inviting them to review their hotel after they've completed their stay. The company's brands include Wyndham, Howard Johnson, Ramada, Days Inn and Super 8.

 

Wyndham Hotel Group CEO Eric Danziger tells Hotel Check-In that management decided it was time to embrace consumer reviews in a new way for three reasons: Travelers have an insatiable appetite for online reviews, reviews can influence hotels to correct problems, and Wyndham says providing easy access to reviews has already translated into greater bookings.

 

When Wyndham's websites added the familiar TripAdvisor logo, star rating and review link earlier this year, he says, bookings jumped by 30%.

 

Read more: http://www.usatoday.com/story/hotelcheckin/2012/10/09/wyndham-tripadvisor-consumer-reviews/1622111/

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