The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Long holidays not an option for most Australians

Long holidays not an option for most Australians | The Insight Files | Scoop.it

The latest findings from Roy Morgan reveal that when it comes to the length of our holidays, shorter trips are overwhelmingly more popular with Australians than longer ones. Only 4.1% went away for a month or more on their last trip. At the opposite end of the spectrum, 4.1% took off for a month or more. Holidays of between four and seven nights accounted for 15% of travellers, while 12.9% were away for between eight and 14 nights. From there, numbers drop dramatically with just 4.7% taking a holiday of 15-21 nights and 3.3% enjoying a longer trip of 22-30 nights. Overall, the average length of a holiday taken by Australians in the 12 months to June 2016 was 8.5 nights. Find out more.

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A breath of fresh air for holidaying Australians

A breath of fresh air for holidaying Australians | The Insight Files | Scoop.it

The Roy Morgan Holiday tracking survey revealed that nearly one in five Australians who took a holiday in the past year ditched the city for nature. In the 12 months to February 2015, over 2 million Australians ventured into national parks or forests for a getaway. This nature-loving 18% of Australians who took a holiday in the past year is a higher proportion than those who visited museums (15%), art galleries (11%) and bars/nightclubs (6%). National park adventurers prefer to experience very active holidays and holiday pursuits, including bushwalking, surfing, swimming, fishing, bike riding and other outdoor activities. With data collected from 50,000 Australians per annum, the Roy Morgan Holiday Tracking Survey shows that people who visit national parks or forests while on holiday tend to be more environmentally aware and energetic than the average Australian holiday-goer.

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Recent travellers our top pick for holiday advice

Recent travellers our top pick for holiday advice | The Insight Files | Scoop.it

Nearly one third of the population are ‘Trusted Advisers’ when it comes to planning a holiday, sought after by friends and family for their travel tips. Friends and family tell it like it is, without fear, favour or commercial motivation - just the benefit of their own experience. In the 12 months to September 2014, 33% of Australians reported being asked for advice about planning a holiday by friends or family. Among different age groups, Australians aged 25-34 are the most sought-after Trusted Advisors ahead of 35-49 year-olds. Click here for more information.

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Theme park travellers head to where the fun is

Theme park travellers head to where the fun is | The Insight Files | Scoop.it

The latest findings from Roy Morgan Research show that 740,000 Australian holiday-goers visited at least one theme park on their last holiday. While Australia is still the most common destination for holiday-makers who have visited a theme park on their last trip (55%), foreign destinations were also popular, with 45% of holidaymakers who visited a theme park on their last trip being overseas when they did so. The USA was the most popular international destination among people who went to a theme park on their last overseas holiday. Find out more.

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Family holidays - winners and losers revealed

Family holidays - winners and losers revealed | The Insight Files | Scoop.it

The latest Roy Morgan Research reveals the top 10 domestic destinations Australian families are expected to travel to for holidays this year. Queensland takes top billing for the state with 46% of Australian families saying they would most like to visit in the next two years, but closely following is Victoria with 45% and NSW with 43%. However, of the capital cities, Melbourne is the clear favourite, named by 25% of families, well ahead of Sydney at 14%. The popular beaches and theme parks in Surfers Paradise have not gone amiss, with 15% of families picking the destination as where they would like to go. The research, conducted between January and December 2014, is based on families defined as those from young parent or mid-life family households. The domestic destinations with particular appeal for families are those with plenty of scope for outdoor activity, whether it's on the beach or a coastal drive, in a big city or at the snow. Click here to learn more.

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Online travel’s new dynamic duo: Expedia and Wotif - Roy Morgan Research

Online travel’s new dynamic duo: Expedia and Wotif - Roy Morgan Research | The Insight Files | Scoop.it
The news that US-based online travel booking service Expedia is taking over Aussie-owned Wotif.com Holdings has far-reaching implications for the Australian travel industry.
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