Roy Morgan Research's latest findings reveal that summer is the peak season for Australians taking a domestic trip. Indeed, 29% of Australians - or just over 2.6 million people - whose last holiday was domestic, travelled during the summer months, making it slightly more popular than autumn (26%/2.4 million people), winter (23%/2.1 million people) and spring (23%/2.2 million people). While there is not a huge difference between the popularity of each season for holiday-makers, travellers are more likely to visit certain destinations during certain seasons, with summer being no exception. At a state level, Tasmania is most likely to attract holidaymakers during the summer months than any other season, with 35% of its total domestic visitors between October 2014 and September 2015 visiting during summer. In contrast only 18% visited during the summer. Find out more.