Room to improve to draw Russian tourists to Aussie shores | The Insight Files |

The top five most important factors for Russian consumers when selecting a holiday destination are safety and security (46%), value for money (44%), interesting attractions (40%), great swimming beaches (37%) and food and wine (35%). Negatively, Russian consumers rank Australia quite unfavourably across all five selection criteria, indicating significant room for improvement with respect to promoting awareness of these offerings. Only 12% of Russian consumers are considering travel to Australia in the next 4 years, with 4% intending to visit. Australia is ranked 23rd for visitation against other long haul destinations for outbound travel from Russia. For more insights on the Russian consumer, visit: