The Insight Files
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Consumer trends and news curated by Tourism Australia
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SEO vs. social media: how to choose the best strategy

SEO vs. social media: how to choose the best strategy | The Insight Files | Scoop.it

For advertisers and brands, search engine marketing (SEM) and search engine optimisation (SEO) have been the tried and true methods of reaching customers on the internet. However, the constantly rising popularity of social media is forcing advertisers to rethink their strategies. This article highlights the definitions and associated pros and cons of each strategy.

 

  • SEO is the process of optimising a site's content to rank at or near the top of a list of organic search engine results.
  • Search engine marketing is internet marketing that includes the promotion of websites with paid advertising in the form of pay per click or pay per call ads.
  • Social media marketing includes the paid or sponsored posts that you see will scrolling through a social media site.

 

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How to win, manage and optimise Hotel Prices Ads on Google

How to win, manage and optimise Hotel Prices Ads on Google | The Insight Files | Scoop.it
As we all know, Google entered the hotel metasearch game with the introduction of Google Hotel Price Ads (HPA) in a number of Google products.
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Combining Social Media and SEO

Combining Social Media and SEO | The Insight Files | Scoop.it

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

 

 Read more: http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/


Via Antonino Militello
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E-Strands Ltd's curator insight, February 11, 2013 7:32 AM

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

2DiFore Marketing Solutions's curator insight, February 11, 2013 8:21 AM

Making sure that your brand is connected to all of your marketing intiatives is extremely important!

Philippe Trebaul's curator insight, February 20, 2013 7:49 AM
La combinaison des médias sociaux et SEO

"Si vous êtes un acheteur en ligne, vous pouvez déjà être pleinement conscient de l'importance des médias SEO et sociaux puissants stratégies de marketing en ligne. Mais avec tous les discours se passe à propos de Social SEO, savez-vous comment faire SEO et médias sociaux de travailler ensemble de manière efficace?

 

 Lire la suite:  http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/"


Combining Social Media and SEO via @amisant http://sco.lt/...


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The Marketer's Guide to Pinterest SEO

The Marketer's Guide to Pinterest SEO | The Insight Files | Scoop.it

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world.

 

Equally important for businesses to consider is the buying power behind Pinterest: Pinterest users purchase items more often and in greater quantities, spend more money, and shop more frequently than any other social network. So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? Optimization!

 

To get you started, below we’ll outline 10 great tips to optimize your business' Pinterest presence for search.

 

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How online reviews are affecting the consumer decision making model

How online reviews are affecting the consumer decision making model | The Insight Files | Scoop.it

Reviews are playing a major role in the consumer decision making model, providing information about your product/service to customers as well as helping boost SEO in the process. With the access of countless online reviews and commentary on social media networks, consumers are now more informed, connected and empowered than ever before. This article breaks down the five steps in the consumer decision making model to discuss the impact of online reviews and strategies you can implement to encourage potential customers to choose your business with their purchases. Click here to learn more.

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Travel content marketing across the funnel: Moving from IF to HOW

Travel content marketing across the funnel: Moving from IF to HOW | The Insight Files | Scoop.it

Here we go again: yet more nagging about SEO and keeping up to date with the almighty G’s latest industry-wrecking whims? Well, almost but not quite – hopefully.

 

Read more: http://www.tnooz.com/2013/05/14/news/travel-content-marketing-across-the-funnel-moving-from-if-to-how/

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How To SEO Optimise Your Social Media Profiles

How To SEO Optimise Your Social Media Profiles | The Insight Files | Scoop.it

"Mention the term SEO and what do you think of? Websites? Blogs, Google? They’re all correct, but what most people don’t consider is that it’s not limited to just sites.

 

Social media profiles and pages can be optimised as well. We put so much work into them that it’s easy to forget that there are many other little things that improve the chances of your page appearing in search engines.

 

While optimising your site is an important part of any SEO strategy, make sure you bring your social media pages into the mix as well.


Here’s a quick run-through of what each site can offer: http://www.simplyzesty.com/social-media/making-sure-your-social-media-pages-are-seo-optimised/

 


Via Antonino Militello
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Philippe Trebaul's curator insight, February 9, 2013 4:46 AM
How To SEO Optimise Your Social Media Profiles.

"Mention the term SEO and what do you think of? Websites? Blogs, Google? They’re all correct, but what most people don’t consider is that it’s not limited to just sites.

 

Social media profiles and pages can be optimised as well. We put so much work into them that it’s easy to forget that there are many other little things that improve the chances of your page appearing in search engines.

 

While optimising your site is an important part of any SEO strategy, make sure you bring your social media pages into the mix as well.

 

Here’s a quick run-through of what each site can offer:http://www.simplyzesty.com/social-media/making-sure-your-social-media-pages-are-seo-optimised/

 

How To SEO Optimise Your Social Media Profiles via @Gerrit_Bes http://sco.lt/...


R.G. Riles's curator insight, February 10, 2013 6:28 PM

Our only addition to this little nugget of info is that social sharing is a place where your branding rules can easily be lost and go-astray. Make sure you are consistently posting content with your branding rules by your side, until they become second nature.  Fots, colors, upper-case, lower-case... it's all on the table and how will your followers know how to properly represent your brand if you do not?  If you don't have a 1 page cheat sheet for the different ways your brand can be mentioned and how you want those mentions to be constructed, you need to take a half hour to sit down and do this today.

Andrew Szabo The Marketing Chef's curator insight, February 13, 2013 8:59 AM

Optimise Your Social Media Profiles sooner than later!

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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | The Insight Files | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


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