For advertisers and brands, search engine marketing (SEM) and search engine optimisation (SEO) have been the tried and true methods of reaching customers on the internet. However, the constantly rising popularity of social media is forcing advertisers to rethink their strategies. This article highlights the definitions and associated pros and cons of each strategy.
- SEO is the process of optimising a site's content to rank at or near the top of a list of organic search engine results.
- Search engine marketing is internet marketing that includes the promotion of websites with paid advertising in the form of pay per click or pay per call ads.
- Social media marketing includes the paid or sponsored posts that you see will scrolling through a social media site.