The Insight Files
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Consumer trends and news curated by Tourism Australia
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Online travel content - now is the time to take it REALLY seriously | Tnooz

Online travel content - now is the time to take it REALLY seriously | Tnooz | The Insight Files | Scoop.it

I’ll admit it: I’ve got an axe to grind. A big and rather shiny axe, one that has been resting against the cupboard called Lazy Travel Marketing for quite a while.

 

For those of you that don’t know me, my history is pretty much all organic SEO – I’ve worked in some of the toughest most competitive industries there are, from online gaming to entertainment, and now find myself in travel.

 

What’s bothering me is that things have moved on.

 

Really, they have – up until about a year ago I would have told anyone that you could get away with having distinctly average content, as long as it was propped up with a large amount of links, irrespective of the quality of each individual one.

 

It is fair to say that a lot of companies have got away with employing strategies, tactics, or even search agencies that simply depended on a volume of links and little else to rank in organic search.

Heck, a large percentage of every major industry relied on that strategy to rank well, leaving those with great content but limited link-building budgets at the bottom of the pile.

 

What happened?

 

Well, things have changed.

 

Read more: http://www.tnooz.com/2012/10/26/news/online-travel-content-now-is-the-time-to-take-it-really-seriously-with-bloggers-please/#vQyX38KjAX215GiR.99

 

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Bing gets more social with travel planning and everything else

Bing gets more social with travel planning and everything else | The Insight Files | Scoop.it
Bing started out attempting to be a "decision engine" and now it is letting your Facebook friends add their advice to the mix.

Via Wendy Forbes
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Google Flight Search adds global routes and first online travel agency links | Tnooz

Google Flight Search adds global routes and first online travel agency links | Tnooz | The Insight Files | Scoop.it
Six months after its initial beta launch, Google Flight Search has added dozens of global airlines and international flights to more than 500 airports.

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Mobile travel marketing takes off in a big way

Mobile travel marketing takes off in a big way | The Insight Files | Scoop.it

Travel companies are digging deeper into mobile app development as they aim to connect with consumers at all points during the travel journey. That means providing mobile services that support everything travelers are doing during their excursions, from planning to booking to sharing their experiences.

 

These efforts are getting consumers’ attention. A May 2012 Nielsen study, “Courting Today’s Mobile Consumer,” showed that in the US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).


Read more at http://www.emarketer.com/Article.aspx?R=1009408#MZzM6PKUeIzrKiqX.99

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Search Will Still Trump Social in Online Ads This Year - Forbes

Search Will Still Trump Social in Online Ads This Year - Forbes | The Insight Files | Scoop.it
Facebook may be growing like a weed, making big acquisitions, and prepping for a blockbuster IPO, but a new study indicates Google has little to fear for its search ads just yet.

Via Web Target
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