The Insight Files
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Consumer trends and news curated by Tourism Australia
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5 reasons why Australia's winter is hot stuff

5 reasons why Australia's winter is hot stuff | The Insight Files | Scoop.it

Winter is coming and as we farewell summer days, Travel Weekly counts down the best reasons why Australia is still hot in the cooler season. Outdoor Agencies' Ben Salon has put together the top 5 reasons why Australia's outdoor scene only gets better come the chilly time of year.


  1. Crowds be gone - crowds stay away, accommodation is cheaper and the ocean is still warm at oceanfront destinations like Byron Bay, Noosa and Margaret River.
  2. Hidden health wins - the health benefits of being outdoors in winter are wide ranging. UV levels are lower so sunburn isn't as big of an issue.
  3. So cool it's hot - cooler temperatures mean you can make better use of daylight hours, with less irritating insects like mosquitoes and flies. Hiking, camping and kicking back in the warm winter sun are also a lot more pleasant.
  4. Wildlife warrior - cooler weather means slightly cooler water temperatures, which in turn attracts a greater abundance of marine life - great for snorkelling, diving and fishing.
  5. Burn baby burn - the absence of fire bans in winter opens you up to cooking on an open flame to toast marshmallows, roast potatoes and sizzling snags.
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Punch Digital 's curator insight, July 1, 2015 9:42 PM

I don;t think that you can read this without booking yourself a winter holiday getaway!


What other reasons could you want?

Sylvia Lane's curator insight, July 3, 2015 7:33 PM

I needed a reminder that even in the cold winter months, we have reasons to be grateful !!!!

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Summer destinations look for solutions to tourists' seasonal stereotypes

Summer destinations look for solutions to tourists' seasonal stereotypes | The Insight Files | Scoop.it

Anyone that's ever visited a traditionally summer destination knows that the beaches and businesses are empty until just a week or two before their busy seasons begin. Visit during high season and hotel rates soar, restaurants are packed, and beach access costs several dollars per beach chair. The UNWTO recently embarked on a project to test its theories about what it takes to turn a summer getaway into a year-round destination. The initiative is part of UNWTO'S Affiliate Members Programme, which aims to share lessons and help other destinations work towards sustainable economic and social tourism development. For more information, click here.

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Tourism employment numbers plagued by seasonality and high turnover

Tourism employment numbers plagued by seasonality and high turnover | The Insight Files | Scoop.it

The travel industry is the world’s largest, but it can be difficult to measure exact employment in companies ranging from one to millions of employees across sectors as diverse as tour operators and airlines around the world. Despite these challenges, a new UNTWO report underlines the need for better quality and comparison of tourism employment statistics, prescribing guidelines for doing so. It cites the ability to better monitor markets, attract new talent, and effectively use labour as benefits to getting a statistical grasp on the world's largest industry. Click here to download the full report.

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