Researchers who surveyed more than 700 travellers from 6 countries find that travellers who snapped photos and selfies on holiday recall their trips better. In fact, they are 40% more likely to remember their holidays well than those who don't. The study also finds that Instagram users were 24% more likely than Facebook users to have clear memories of how they felt during their holidays. The cost of a holiday did not have any effect on its memorability, regardless of whether travellers spent $100 or $5,000. Travellers from the USA, UK, France, Germany, Spain and Italy were surveyed before, during and after their holidays. Find out more.